Elektromotive
Elektromotive was a British company, acquired by Chargemaster in 2017, specialising in the manufacture and installation of charging infrastructure for electric cars and other electric vehicles, using their trade name of Elektrobay. The company had partnerships with major corporations including EDF Energy and Mercedes-Benz to supply charging posts and data services.
History
Elektromotive was founded in 2003 by former photographer Calvey Taylor-Haw, mechanical engineer Greg Simmons and motorsport entrepreneur Mike Earle in Brighton. The company was based at Sussex University at the Sussex Innovation Centre, which acts as a business incubator for startup companies.The first Elektrobays were installed by Westminster City Council in 2006, and there were later over 100 units in London.
Elektromotive had a 2009 deal with electricity supplier EDF Energy to part-fund the installation of some Elektrobays in public places. In February 2009, Westminster City Council was accused by energy supplier Npower of infringing its trademark by calling their Elektrobays 'Juice Points'.
The first on-street stations outside London were commissioned in Brighton and Hove in September 2009, although over 90 stations were already operational on private sites outside London.