Electric Warrior
Electric Warrior is the second studio album by English rock band T. Rex and their sixth since their 1968 debut as Tyrannosaurus Rex, released on 24 September 1971, by Fly Records in the United Kingdom and Reprise Records in the United States. The album marked a turning point in the band's style, moving away from the folk-oriented sound of the group's previous albums and pioneering a more flamboyant, pop-oriented glam rock style.
The album reached number one on the UK Albums Chart. The single "Get It On" helped to boost the album's sales and it reached the top ten of the US Billboard Hot 100 chart. Retitled "Bang a Gong " by the US record company, it also became the band's only North American hit. Electric Warrior has since received acclaim as a pivotal release in the glam rock movement. It had a profound influence on later musicians of different genres.
Background
As T. Rex re-entered the studio to record their next album in March 1971, the band was riding a wave of sudden success prompted by their first single, "Ride a White Swan", hitting number 2 in the UK charts that January, followed by "Hot Love" which topped the charts for six straight weeks through March and April. While promoting "Hot Love" on Top of the Pops on 24 March, Marc Bolan had appeared in a silver satin suit with glitter under his eyes, sparking the glam rock craze. At the same time, the self-titled debut T. Rex album peaked within the top 10 and demand for the group's concert appearances soared. The group now set their sights on the United States, where a month-long tour was set for April during which they would end up recording much of Electric Warrior.Songs and recording
The lyrics on the new album marked a dramatic departure from the dense Romantic poeticism and Tolkien fantasy imagery of Bolan's first five albums, including the most recent T. Rex album. Marc explained that he was now writing about himself for the first time, songs he described as personal and "erotic". Fantastic imagery was still present, only now presented with a new stripped-down immediacy that was fused with basic rock'n'roll imagery of cars, women, and boogie. Musically, the album continued the electric pop/rock sound of T. Rex, recently expanded to a four-piece band with full bass and drums; only three songs retained primarily acoustic arrangements. Sonic tricks employed on the album identified by producer Tony Visconti, which had been gradually developed over the past five albums, included flanging, reverb, backwards guitars, tape loops, and plugging the guitar directly into the console to overload the mike preamplifiers. In addition, session players included Yes maestro Rick Wakeman on piano, jazz trumpeter Burt Collins on flugelhorn and King Crimson's Ian McDonald on sax, along with a string section and ex-Turtles Flo & Eddie on androgynous backing vocals, which when fused together created a highly distinctive sound.Initial work on the album began on 5 March at Trident Studios in London, where the previous albums had been recorded, with an early version of "Planet Queen" put to tape. On 16 March, similarly rough versions of "Mambo Sun" and "Cosmic Dancer" were laid down with no producer present and no particular plan for an album yet. Remakes of the latter two songs were attempted at Trident on 30 March, with early takes of "Cosmic Dancer" featuring Marc on a Fender Stratocaster before feeling the sound was wrong and switching to an acoustic. Once in America for the tour, the group met with producer Visconti for sessions at Wally Heider Studios in Hollywood, with Howard Kaylan and Mark Volman of Flo & Eddie participating on backing vocals. On 18 April, the band ran through "Get It On", "Monolith" and a remake of "Planet Queen". Sessions then moved, with Visconti, to Mediasound Studios in New York City on 27 April where working versions of "Jeepster", "Lean Woman Blues" and "Girl" were finished. Visconti later remarked that the relaxed pace of recording in America, where there was no definite goal or pressure to make an album, contributed to the unique feel of the songs.
Once back in England, extensive mixing of the work done in America proceeded at AIR Studios on 3 May. At this point, realizing they had stockpiled a large number of strong tracks, Bolan and Visconti decided to shape it into an album. On 12 May, at Advision, "The Motivator", "Rip Off" and possibly "Life's A Gas" were recorded, with early takes of "Rip Off" opening with its guitar riff until it was decided on take 3 to open with drums. The next day at Advision was devoted to overdubs on "Jeepster" and "Lean Woman Blues", with final overdubs to "Rip Off" and the taping of two new songs destined for B-side release, "There Was a Time" and "Raw Ramp/Electric Boogie", in early June. On 21 July, a master tape of the album was compiled back at Trident, although it featured a different running order of songs.
Artwork
The cover artwork was designed by English art design group Hipgnosis, based on a photo taken by Kieron "Spud" Murphy of Marc Bolan at a T. Rex concert in Nottingham on 14 May 1971. The image is printed in metallic gold on a matte black background, at least for the original UK issue on Fly Records and the first German issue on Ariola. In early July, Murphy also took the photo of the band relaxing in Marc's flat that was used for the poster that was included with the first issue in the UK and Germany. A hype sticker advertised the poster in the UK. Some hype stickers for modern "remastering" campaigns are designed in a similar style as the original hype sticker. The poster picture was used for the gatefold of the US issue on Reprise Records. The inner sleeve artwork of the UK issue, portraits of Marc Bolan and Mickey Finn, was drawn by artist George Underwood, who had drawn the artwork for the first Tyrannosaurus Rex album in 1968, My People Were Fair and Had Sky in Their Hair... But Now They're Content to Wear Stars on Their Brows. The first German Ariola issue used the inner sleeve artwork for the gatefold.The artwork served as the inspiration for the French electronic duo Justice, who paid homage in the design of their debut studio album, †.
Promotion
T. Rex heavily promoted Electric Warrior through a string of tours, interviews, radio, and TV appearances through late 1971 and early 1972. Besides multiple appearances on Top of the Pops the group also appeared on European shows like Beat-Club, Starparade and Hits A Go-Go. A fall 1971 tour of the UK provoked scenes of fan hysteria unprecedented since the heyday of Beatlemania, causing the press to dub the new craze "T. Rextasy". A short US tour in February 1972 of mid-sized venues proved moderately successful as "Get It On", redubbed "Bang a Gong" for the American market, became the group's only top ten hit in that country.Marc Bolan, in a 1971 interview contained on the Rhino Records reissue, said of the album, "I think Electric Warrior, for me, is the first album which is a statement of 1971 for us in England. I mean that's... If anyone ever wanted to know why we were big in the other part of the world, that album says it, for me." In another interview that year responding to charges that his music had "sold out" to commercialism, he stated "We didn't sell out or change the music; the music's the same. It's just that now it's timed in the cosmos to be successful."
Bolan was a guest on the BBC Television show Cilla in January 1973, where he and Cilla Black sang an acoustic version of "Life's a Gas".
Release
Electric Warrior was released on 24 September 1971 by record label Fly in the UK and Reprise in the US. It went to number 1 on the UK Albums Chart, staying at the slot for 8 weeks. The album remained in the UK chart for a total of 44 weeks. In the US, Electric Warrior reached number 32 in the Billboard 200 chart.Two singles were released from the album: "Get It On" in July and "Jeepster" in November. "Get It On" was T. Rex's biggest selling single, staying four weeks at the top of the UK chart and becoming the band's only top-ten US hit. In the United States, "Get It On"'s title was originally changed to "Bang a Gong " to distinguish it from Chase's song "Get It On", which was also released in late 1971. "Jeepster" managed to reach number 2 in the UK although it was released by Fly without Bolan's permission, making him reluctant to promote it.
Reception
Contemporary reviews
In a positive 1972 review for Rolling Stone, Ben Gerson noted Bolan's transition from his earlier fairytale lyrics, noting that now "his targets are your common rock & roll cliches, as well as your common pseudo-poetic, pseudo-philosophical rock & roll cliches What Marc seems to be saying on Electric Warrior is that rock is ultimately as quaint as wizards and unicorns, and finally, as defunct. Gerson concluded that the album established Bolan as "the heaviest rocker under 5’4″ in the world today." The Village Voice critic Robert Christgau was reserved in his praise: "A freak hit turned into a singer of rhythmic fairy tales for British pre-pubes, exactly what he was always suited for, and the great 'Bang a Gong' extends his subject matter into the rock myth itself, which has its limits but sure beats unicorns. Now if he'd only recycle a few more pop readymades I could stop complaining about fey."Over in Bolan's home country of the UK, the album was received with near-unanimous acclaim. Nick Logan at NME remarked that Bolan had "drawn upon the range of rock and roll influences that is the diet of any child of rock, impress them with his own individual penchant for lyrics and a finely tuned producer's ear, and drag them kicking and screaming into '71". Chris Welch at Melody Maker gushed that "Marc's music is getting better all the time" while Martin Hayman of Sounds claimed it was "all down to the new, dynamic T. Rex of their recent single releases, with a much fuller, stronger sound than before". Val Mabbs of Record Mirror called it by far the best album the group had made, also complimenting the cover art, poster, and illustrations in the gatefold sleeve.