Eitan Muller
Eitan Muller is an Israeli professor of marketing at the Stern School of Business at New York University. His research focuses on diffusion of innovation, new product growth and technology, and monetization and pricing.
Education
Muller received his BSc in mathematics from the Technion – Israel Institute of Technology. He then earned his MBA in marketing from the Kellogg School of Management at Northwestern University, followed by a PhD in managerial economics from the same institution through its department of managerial economics and decision sciences.Academic career
Muller received his first academic position as an assistant professor at the University of Pennsylvania Economics Department. He has since held positions at the Hebrew University of Jerusalem, Tel Aviv University, Reichman University, and New York University, where he currently serves as a professor at the Stern School of Business.Research
Muller's research focuses on new product growth, innovation, and new product pricing. His work has been highly influential in the field of marketing, with more than 100 publications that have been cited over 24,000 times and an h-index of 55.Selected publications
Muller has authored three books on new product growth and innovation:- Vijay Mahajan, Eitan Muller, and Jerry Wind, New Product Diffusion Models, Boston: Kluwer Academic Publishers, 2000
- Eitan Muller, Renana Peres, and Vijay Mahajan, Innovation Diffusion and New Product Growth, Boston: MSI Publications, 2009
- Elie Ofek, Eitan Muller, and Barak Libai, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, Chicago: University of Chicago Press, 2016. Translated into Chinese and published in 2018 by CITIC Press, Beijing
Editorial positions
- Vice President of Publication, European Marketing Academy
- Editor-in-Chief, International Journal of Research in Marketing
- Associate Editor, Management Science
- Editorial Review Board positions: Technological Forecasting and Social Change, Marketing Science, Journal of Marketing, Journal of Marketing Research, and International Journal of Research in Marketing
Awards and honors
- European Marketing Academy International Journal of Research in Marketing Best Paper Award
- Provost Award for Faculty Research Excellence, Reichman University
- Distinguished Marketing Scholar Award of the European Marketing Academy
- Emerald Citation of Excellence Award
- European Marketing Academy International Journal of Research in Marketing Best Paper Award – Finalist
- European Marketing Academy International Journal of Research in Marketing Best Paper Award