Drive In (TV program)

Drive In is an Italian television sketch comedy variety show, created by Antonio Ricci. The show's six seasons were broadcast by Italia 1 from 1983 to 1989. It was referred to as the most innovative and popular Italian television show of the 1980s.

History

The show revolutionized Italian TV conventions and languages, presenting a zany, sharp and fast-paced type of humor, partly imported from the model of the Saturday Night Live. It also proposed a new, different image of the women, more sensual and transgressive. Due to its high audience ratings, it has a key role in the success of Silvio Berlusconi's Fininvest.
The show launched the careers of several comedians as well as of a number of showgirls. It generated a series of imitation programs, several of them also created by the same Antonio Ricci.