Señora Juanita

Señora Juanita is a name used for the average Chilean, and specially the older women from the countryside. A typical usage is: "How would you explain that to Señora Juanita?". An example of the name used in this generic way can be seen in the title of this paper from the Centro de Economía Aplicada, Universidad de Chile: Estimando la demanda residencial por electricidad en Chile: a doña Juanita le importa el precio.
On February 26, 2004, President Ricardo Lagos coined the term during a press conference addressing the issue of telephone and drinking water rate setting, explaining the scope of the proposal as follows: "What I am trying to tell Mrs. Juanita, who knows little about international finance, is that in the bill she will pay for public services, there will be a decrease." He used it again during the Public Account speech on May 21 of the same year, and since then various political sectors have used it in their arguments.