Discovery Channel (India)


Discovery Channel is an Indian pay television channel owned by Warner Bros. Discovery for the Indian subcontinent. Launched on 15 August 1995. It is the Indian version of Discovery Channel. It is available in eight languages including Hindi, English, Telugu, Malayalam, Kannada, Bengali and Marathi while the Tamil language has a separate dedicated channel DTamil. The channel can be viewed on digital cable and satellite television in India. The channel also available on its OTT services Discovery Plus.
𝕏 DiscoveryIN

History

The channel was launched on 15 August 1995. At that time the channel mostly aired shows from its American counterpart.
On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008. The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a monogram that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape".
In August 2013, the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program.
On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the Blue Swede version of "Hooked on a Feeling". The static version of the globe icon uses a non-standard projection that shows all continents, reflecting Discovery's presence as an international brand.
In 2021, Amazon Prime Video started streaming Discovery Channel along with its sister channels.
Discovery also partnered with Byju's for Discovery School Super League, a critical thinking and aptitude-based quiz competition where students can go from representing their schools to representing their states in a nationally televised contest.

Original programming

Current Programming

A HauntingAmerican DiggerAsian ProvocateurBear Grylls Survival SchoolBreaking Point: Commando School BelgaumDevil's CanyonDiscovery HitsDual SurvivalEd Stafford: Into The UnknownExpedition Unknown With Josh GatesGold RushFood FactoryHour ChinaHow Do They Do It?How It's MadeIndia's Best JobsIndia's Citizen SquadIndia's Ultimate WarriorIn Inner MongoliaMan vs. WildMy 600-lb LifeMan, Woman, WildNaked and AfraidRiver MonstersReal Story Of...Revealed: SlachenRoss Kemp: Extreme WorldTop 5 Stay AliveVeer by DiscoveryWalking The HimalayasWhat Went DownWild Frank

Original Shows

This is the list of shows produced by Discovery India.Chadar, the Ice TrailEverest: Indian Army Women's ExpeditionGangesJourney of IndiaIndia's Best JobsIndia's Citizen SquadIndia: Living Traditions/Medical Miracle IndiaIndia's Ultimate WarriorRevealed: Rashtrapati BhavanRevealed: The Golden TempleRevealed: The Line of ControlRevealed: National Defense AcademyRevealed: Rann of KutchThe Discovery of India
  • Veer by Discover
  • ''Wildest India''

Associated channels

Discovery HD

Discovery HD is the HD time shift version of Discovery Channel India operated by Warner Bros. Discovery for the Indian subcontinent. Launched on 5 March 2010. The channel runs time shift to main channel. It is available in eight languages including English, Hindi, Telugu, Kannada, Malayalam, Bengali and Marathi while the Tamil language has a separate dedicated channel Discovery Tamil. The channel can be viewed on digital cable and satellite television in India. The Discovery Channel has also launched its OTT services Discovery Plus recently.

DTamil

DTamil is a separate Tamil dedicated channel of Discovery Channel. The channel can be viewed on digital cable and satellite television in India. The channel is also available on its OTT services Discovery Plus recently.

Non-television ventures

Discovery School Super League

Discovery partnered with Byju's for Discovery School Super League, a critical thinking and aptitude-based quiz competition where students can go from representing their schools to representing their states in a nationally televised contest and win prizes along the way.
DSSL is the national-level inter-school contest being telecasted on the Discovery channel. DSSL is an aptitude-based competition that provides a platform for students to compete and win awards. Students studying between Class 4 to Class 9 can apply for this contest. In 2022 season 5 was premiered.

Digital channels

Veer by Discovery

Veer by Discovery is India's first dedicated digital channel for the Indian Armed Forces. The debut series, "Battle Ops", premiered on Discovery Channel & Veer by Discovery digital channel on 26 January 2018. Other series on Veer include "India's Citizen Squad" and "Breaking Point: Indian Air Force Academy" among other shows.

Marketing and branding

On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008. The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a monogram that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape".
In August 2013, the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program.
On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the Blue Swede version of "Hooked on a Feeling". The static version of the globe icon uses a non-standard projection that shows all continents, reflecting Discovery's presence as an international brand.