Design for Good


Design for Good is a global non-profit alliance, aiming to deliver direct and measurable Environmental, social, and corporate governance impact against the United Nation's Sustainable Development Goals. The alliance was established in 2022, and its founding members include General Mills, Logitech, LIXIL, McKinsey & Company, Microsoft led by Xbox, Nedbank, Nestlé, PepsiCo, Philips, and the Royal College of Art.

History

Design for Good was first created by a group of senior design leaders. This group was co-founded by Ben Sheppard, a partner from McKinsey & Company.
By December 2021, Design for Good was registered as an independent not-for-profit organization in the United Kingdom. On March 22, 2022, the founding ten alliance members signed up to work together: General Mills, LIXIL, Logitech, McKinsey & Company, Microsoft led by Xbox, Nedbank, Nestlé, PepsiCo, Philips, and the Royal College of Art.
On April 21, 2022, Design for Good publicly launched. By the summer of 2022, The first cohort of 600+ designers started working together.

Structure and leadership

Design for Good is an independent non-profit, governed by a board of trustees that includes Ben Sheppard, Nick de Leon, Sean Carney, Gilbert Houngbo, John Maeda and Sandy Speicher.
The organization's senior advisory council is composed of senior leaders from each founding alliance member. As of March 2023, this list comprises:
Design for Good focuses on one of the United Nation's Sustainable Development Goals each year. In 2022, the alliance concentrated on SDG 6: Clean Water and Sanitation In the first cohort of 600+ designers, ranging across:
They unveiled 30 work-in-progress projects in March 2023.