Deodeo

Deodeo Corporation was a consumer electronics retailer chain based in Hatsukaichi, Hiroshima, Japan, having served the Chūgoku region. The company operated until September 30, 2009, when it changed its name to EDION West Corporation a day later.

History

In 1946, Kubo Kyōdai Denki Shōkai was founded in Hiroshima. The company was renamed Daiichi Sangyo Co., Ltd.. From 1977 to 1979, Daiichi was ranked number one in the home appliance industry in a Nikkei Ryutsu Shimbun specialty store survey.
On October 1, 1986, the company changed its name to Daiichi Co. Ltd.. On April 1, 1997, it was renamed Deodeo and moved its headquarters to Hatsukaichi.
On March 29, 2002, DEODEO and Chūbu region chain Eiden founded EDION Corporation. On October 1, 2009, Deodeo merged with Kansai region chain Midori Denka and was rebranded EDION West; a year later, EDION West merged with EDION East. On October 1, 2012, all Deodeo, Midori, and Eiden stores, as well as Kantō region chain Ishimaru Denki, were completely rebranded into EDION; the Deodeo name continues to be used as a store brand.