Creative services
Creative services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Creative Services also means a department within a company that does creative work such as writing, designing, and production. It is often a sub-department of the Marketing organization. Examples include:
- Design and production agencies
- * Studios
- * Ideation consultancies
- * Software development firms
- Marketing firms
- *Public relations agencies
- *Advertising agencies
- *Promotional agencies
- *Branding agencies
- Entertainment Industries
- * Talent agency
- * Guilds
Creative services firms provide creative services to other companies or to the public: they 'do creativity' to order.
Typical business models revolve around selling the time of skilled professionals, either on a project-by-project basis or through a service level agreement, and providing services on an ongoing basis for a fixed monthly fee. In this sense they share much in common with professional services firms but there are also key differences:
- Creative services firms tend not to be bound by requirements for professional accreditation
- There are low barriers to entry for new startup businesses