Comparing Motivation-Based and Motivation-Attitude-Based Segmentation of Tourists Visiting Sensitive Destinations
Comparing Motivation-Based and Motivation-Attitude-Based Segmentation of Tourists Visiting Sensitive Destinations is a scholarly work, published in 2018 in ''Sustainability''. The main subjects of the publication include leisure, segmentation, marketing, tourism, waterfall, psychology, market segmentation, and Destinations. Although both solutions are viable for segmentation, the latter was found to be more useful in separating segments than the former, as its segments were significantly more distinguishable from each other in terms of socio-demographic and trip-related characteristics.