Coming Home (advertisement)
"Coming Home" is a 2009 American television commercial for Folgers Coffee. The commercial was created by the advertising agency Saatchi & Saatchi with the intention of emulating Folgers' 1980s commercial "Peter Comes Home For Christmas".
Plot
Writing for GQ, Gabriella Paiella described the plot as follows:Their parents then enter the kitchen and greet the brother as the jingle "the best part of waking up, is Folgers in your cup" plays.
Background
The Folgers Coffee commercial, created by the advertising agency Saatchi & Saatchi, first aired in 2009. It was first pitched to Saatchi & Saatchi producer Jerry Boyle by Doug Pippin, who would serve as its writer. The commercial was directed by Ray Dillman and filmed in Santa Monica, California during the summer of 2009.The commercial was a remake of the 1985 Folgers commercial called "Peter Comes Home For Christmas". In that commercial, a man named Peter comes home and is greeted by his younger sister, who is a little girl. An additional inspiration was that writer Doug Pippin's son had recently joined the Peace Corps and came home for Christmas.
Incestuous interpretation
The commercial became infamous after many viewers perceived that the brother-sister main characters were either engaged in, or desired, an incestuous relationship. The commercial inspired multiple works of fan fiction, including an entire section on the website Archive of Our Own; fan art; and parody videos.Comedy distributor Above Average Productions released an extended cut parody of the commercial. The parody, written by Glenn Boozan, shows the siblings in an incestuous relationship.
Legacy
For the advertisement's tenth anniversary in 2019, GQ interviewed people involved in creating it.The advertisement is periodically parodied in internet culture and memes, usually preceding or during the winter holiday season.