List of Coca-Cola slogans


has used various advertising slogans to market Coca-Cola since its inception in 1886. The company uses a combination of international advertising campaigns and national or regional campaigns. Following is a list of some of its slogans.

United States (also internationally)

Slogans used by Coca-Cola in its home country the United States may also be used in other countries.
  • 1886 – Drink Coca-Cola
  • 1886 – Delicious and Refreshing
  • 1905 – Coca-Cola revives and sustains.
  • 1906 – The Great National Temperance Beverage.
  • 1908 – Good til the last drop.
  • 1910 – Whenever you see an Arrow think of Coca-Cola
  • 1917 – Three million a day.
  • 1922 – Thirst knows no season.
  • 1923 – Enjoy thirst.
  • 1924 – Refresh yourself.
  • 1925 – Six million a day.
  • 1926 – It had to be good to get where it is.
  • 1927 – Pure as Sunlight.
  • 1927 – Around the corner from anywhere.
  • 1928 – Coca-Cola... pure drink of natural flavors.
  • 1929 – The pause that refreshes.
  • 1932 – Ice-cold sunshine.
  • 1937 – America's Favorite Moment
  • 1938 – The best friend thirst ever had.
  • 1938 – Thirst asks nothing more.
  • 1939 – Coca-Cola goes along.
  • 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
  • 1941 – Coca Cola is Coke
  • 1942 – The only thing like Coca-Cola is Coca-Cola itself.
  • 1944 – How about a Coke?
  • 1945 – Passport to refreshment.
  • 1947 – Coke knows no season.
  • 1948 – Where There's Coke There's Hospitality.
  • 1949 – Along the Highway to Anywhere.
  • 1952 – What you want is a Coke.
  • 1954 – For people on the go.
  • 1956 – Coca-Cola...makes good things taste better.
  • 1957 – Sign of good taste.
  • 1958 – The cold, crisp taste of Coke.
  • 1958 – Coca-Cola refreshes you best.
  • 1959 – Be Really Refreshed, with a related jingle performed by The McGuire Sisters
  • 1963 – Things go better with Coke, with a related jingle performed by the The Limeliters.
  • 1969 – It's the Real Thing.
  • 1971 – "I'd Like to Buy the World a Coke", with a related song by The New Seekers
  • 1975 – Look up, America.
  • 1976 – Coke adds life.
  • 1979 – Have a Coke and a smile, see the related commercial "Hey Kid, Catch!"
  • 1980 – Coke is it!
  • 1985 – America's real choice
  • 1985 – We've Got a Taste for You
  • 1986 – Red, White & You, for Coca-Cola Classic
  • 1986 – Catch the Wave, for New Coke
  • 1987 – Can't Beat the Feeling
  • 1989 – Official Soft Drink of Summer
  • 1991 – Can't Beat The Real Thing.
  • 1993 – Always Coca-Cola.
  • 1995 – Always and Only Coca-Cola; secondary radio jingle
  • 1998 – Born to be red.
  • 1998 – Coca-Cola always the real thing!
  • 1999 – Coca-Cola. Enjoy.
  • 2001 – Life tastes good
  • 2003 – Coca-Cola...Real.
  • 2005 – Make It Real.
  • 2006 – The Coke side of life
  • 2009 – Open Happiness
  • 2016 – Taste the Feeling, with a song by Avicii and Conrad Sewell
  • 2020 – Turn Up Your Rhythm
  • 2020 – Together Tastes Better
  • 2020 – Open like never before
  • 2021 – Real Magic

    Australia and New Zealand

Coca-Cola has been in Australia since 1938, was introduced in New Zealand soon afterwards.
  • 1961 – Be refreshed
  • 1964 – Things go better with Coke
  • 1972 – It's the real thing
  • 1977 – Coke adds life
  • 1980 – Smile
  • 1982 – Coke is it!
  • 1989 – You Can't Beat the Feeling
  • 1993 – Always Coca-Cola
  • 2000 – Coca-Cola. Enjoy.
  • 2001 – Life tastes good
  • 2004 – Coca-Cola...Real.
  • 2007 – The Coke side of life
  • 2010 – Open Happiness
  • 2011 – Share a Coke
  • 2016 – Real Taste. Uplifting Refreshment
  • 2016 – Taste The Feeling
  • 2018 – Kia ora, mate
  • 2020 – Together Tastes Better
  • 2021 – Real Magic

    Czech Republic

Coca-Cola was first bottled in Czechoslovakia in 1971.
  • 1982 –
  • 1990 –
  • 1994 –
  • 1995 – , for Coca-Cola Light
  • 1996 – , for Coca-Cola Cherry
  • 1996 –
  • 1997 –
  • 1997 –
  • 1997 –
  • 1998 –
  • 1998 – , for Coca-Cola Light
  • 200x – , for Coca-Cola Zero
  • 2000 –
  • 2001 –
  • 2002 –
  • 2002 –
  • 2003 –
  • 2003 –
  • 2004 –
  • 2006 –
  • 2006 – , for Coca-Cola Light
  • 2007 –
  • 2008 –
  • 2009 –
  • 2012 – , for Coca-Cola Zero
  • 2016 – Taste the Feeling
  • 2021 – Real Magic
  • 2023 – Recipe for Magic

    Egypt

  • 1951 – Moment of Relaxation...benefits thousands of Egyptians
  • 1951 – The Pause that Refreshes...benefits thousands of Egyptians

    Germany

  • 194x – Mach mal Pause
  • 1976 – Coke macht mehr draus
  • 2023 – Recipe for Magic

    Hungary

Coca-Cola began operating in Hungary in 1968.
  • 1989 –
  • 1993 –
  • 1996 –
  • 2001 –
  • 2006 –
  • 2009 –
  • 2016 –
  • 2023 – Recipe for Magic

    India

Coca-Cola was first sold in India in 1956. However, the company left India in 1977 after the government required the submission of its formula. Coke returned to India in 1993 as Coca-Cola India.
  • 1956 – Refresh Yourself
  • 1971 – Things Go Better with Coke
  • 1993 – Life Ho To Aisi
  • 200x –
  • 2002 –
  • 200x – Pio Sar Utha Ke
  • 200x – Sabka Thanda Ek
  • 2009 – Taste The Feeling
  • 2009 – Open Happiness
  • 20xx – Khud Ko Jagaa, Ek Thanda Lagaa
  • 2011 – Burrrrrrrrr!
  • 201x –
  • 201x –
  • 201x – Say it with Coke!
  • 2021 – Real Magic
  • 2023 – Recipe for Magic

    Indonesia and Malaysia

  • 1970 – Minumlah Coca-Cola
  • 1982 – Coca-Cola Tentu!
  • 1982 – Tentulah Coca-Cola
  • 1990 – Nikmatnya Tak Terhingga!
  • 1993 – Always Coca-Cola
  • 1996 – Semangat Coca-Cola
  • 2003 – Rasakan Semangat Hidup
  • 2003 – Segarkan Harimu
  • 2004 – Segarnya Mantap
  • 2006 – Rasakan Hidup ala Coca-Cola
  • 2007 – Hidup ala Coca-Cola
  • 2008 – Brrr... Hidup ala Coca-Cola
  • 2008 – Coca-Cola Zero no sugar, for Coca-Cola Zero
  • 2009 – Buka Coca-Cola, Buka Semangat Baru
  • 2009 – Buka Semangat Baru
  • 2010 – Segarkan Semangatmu
  • 2015 – Nikmati Coca-Cola Bersama
  • 2015 – Nikmati Segarnya Coca-Cola Bersama
  • 2016 – Rasakan Momennya
  • 2017 – Coca-Cola Brrr... Rasakan Momennya
  • 2017 – Buka Momennya
  • 2017 – Rasai Semangatnya
  • 2020 – Hidupkan Semangatmu
  • 2020 – Hidupkan Rentakmu
  • 2020 – Bersama Berasa Lebih
  • 2021 – Rasakan Keajaiban
  • 2023 – Recipe for Magic

    Israel

  • 1989 -
  • 1994 -
  • 2007 –
  • 2016 –
  • 2021 – Real Magic
  • 2023 – Recipe for Magic

    Italy

Coca-Cola was first imported into Italy in 1926.
  • 1959 – Il miglior Ristoro
  • 1963 – Tutto va meglio con Coca Cola
  • 1970 – Coca Cola da più vita
  • 1982 – Coca-Cola di più
  • 1986 – Catch the Wave
  • 1987 – Sensazione unica
  • 1993 – Sempre Coca-Cola
  • 2000 – Enjoy Coca-Cola
  • 2001 – Life tastes good
  • 2006 – Taste the coke side of life
  • 2007 – Make every drop count
  • 2008 – Vivi il lato Coca Cola della vita
  • 2009 – Stappa la felicità
  • 2009 – Vivi la musica e accendi l'estate
  • 2010 – Buon appetito con Coca-Cola
  • 2016 – Taste The Feeling
  • 2021 – Real Magic
  • 2023 – Recipe for Magic

    Japan

Coca-Cola was first sold in Japan in 1914 as an expensive import, but it did not start bottling there until 1957.
  • 1957 – Skatto sawayaka
  • 1962 –
  • 1976 – Come on in. Coke.
  • 1980 – Yes Coke Yes
  • 1985 – Coke is it.
  • 1987 – I feel Coke.
  • 1991 –
  • 1993 – Always Coca-Cola
  • 1996 – Enjoy
  • 2001 – No Reason
  • 2004 – Special Magic
  • 2006 – The Coke Side of Life
  • 2010 – Open Happiness
  • 2012 – Refreshing & Uplifting
  • 2016 – Taste The Feeling
  • 2021 – Real Magic
  • 2023 – Recipe for Magic

    Latin America

  • 1929 –
  • 1944 – La Invitación Universal...¡Tomemos una CocaCola!
  • 1952 – En Todas Partes...En Tan Deiciousa
  • 1959 –
  • 1963 –
  • 1969 – , translation of the "It's The Real Thing" campaign
  • 1976 –
  • 1979 –
  • 1982 – /
  • 1987 – /
  • 1993 –
  • 2000 –
  • 2003 –
  • 2003 –
  • 2006 –
  • 2008 –
  • 2008 –
  • 2009 –
  • 2015 – Comparte una Coca-Cola
  • 2016 –
  • 2016 – Sentí el sabor, in Argentina
  • 2021 –
  • 2023 – Somos Muchos, in Argentina, Chile, Colombia, and Mexico
  • 2023 – Receta Mágica
  • 2024 – Juntos en Todas, in Argentina

    Pakistan

  • 2009 –
  • 2017 –
  • 2021 – Real Magic
  • 2023 – Recipe for Magic

    Philippines

Coca-Cola began bottling in the Philippines in 1938, its first expansion into Asia.
  • 1952 – 25 Years of Service in the Philippines
  • 1954 – Ice Cold Coca Cola
  • 1971 – I'd Like To Buy The World A Coke
  • 1976 – Coke Adds Life
  • 1982 – Coke Is It!
  • 1988 – Can't Beat The Feeling
  • 1994 – Always Coca-Cola
  • 1996 – Enjoy Coca Cola
  • 1998 – Nothing refreshes like the real thing.
  • 2001 – Buti na lang, nag Coca-Cola ka muna.
  • 2003 –
  • 2005 –
  • 2006 –
  • 2008 – Great Taste, Zero Sugar, for Coca-Cola Zero
  • 2009 –
  • 2011 –
  • 2012 –
  • 2013 –
  • 2014 – Breaktime is Coca-Cola Time
  • 2014 –
  • 2015 –
  • 2015 –
  • 2016 –Taste the Feeling
  • 2020 – Together Tastes Better
  • 2021 – Real Magic
  • 2023 – Recipe for Magic

    Poland

  • 1971 –.
  • 1982 – – Agnieszka Osiecka
  • 1993 –
  • 2000 – — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk.
  • 2007 –
  • 2011 –
  • 2017 –
  • 2021 – Prawdziwa Magia
  • 2023 – Recipe for Magic

    Russia

  • 1993 –
  • 2010 –
  • 2011 –
  • 2016 –
  • 2021 –
  • 2021 – Real Magic
  • 2023 – Recipe for Magic

    South Africa

  • 2006 – The Coke Side of Life
  • 2021 – Real Magic
  • 2023 – Recipe for Magic

    Spain

  • 1929 –
  • 1959 –
  • 1963 –
  • 1970 –
  • 1976 –
  • 1982 –
  • 1987 –
  • 1993 –
  • 2000 –
  • 2003 –
  • 2003 –
  • 2006 –
  • 2008 –
  • 2008 –
  • 2009 –
  • 2016 –
  • 2021 – Real Magic
  • 2023 – Recipe for Magic