Chermayeff & Geismar & Haviv
Chermayeff & Geismar & Haviv is a New York–based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv.
About
Brownjohn, Chermayeff & Geismar
The company was founded in 1957 by the two Yale graduates Ivan Chermayeff and Tom Geismar as well as Robert Brownjohn, an established freelance designer who was a protégé of László Moholy-Nagy and Chermayeff's father, industrial designer Serge Chermayeff, at the New Bauhaus in Chicago. In 1959, Brownjohn, who struggled with heroin addiction for most of his adult life, left the partnership to move to England and join J. Walter Thompson's London branch as creative director.Chermayeff & Geismar
After Brownjohn's departure, Chermayeff and Geismar continued their partnership under the name Chermayeff & Geismar Associates. They focused on corporate identities and designed logotypes for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, and many others. Many of the company's projects from this time period are celebrated as revolutionary in the field of brand design.In 1970s, Chermayeff & Geismar added Swiss graphic designer Steff Geissbuhler and architect John Grady as partners allowing the company to further broaden their services to include the design of interpretive exhibitions and environmental art installations, including the Ellis Island Immigration Museum, the Statue of Liberty Museum, exhibits at the New York Public Library, two World's Fair pavilions, the Star-Spangled Banner exhibit at the Smithsonian National Museum of American History in Washington, D.C., and the red number 9 sculpture at 9 West 57th Street in Manhattan in New York City.
Ivan Chermayeff and Tom Geismar were awarded the AIGA Medal for lasting contributions to the field of visual literacy in 1979.
Chermayeff & Geismar & Haviv
In 2005 Chermayeff & Geismar significantly downsized the company to focus on logos and brand design like in the firm's early years. In 2006, designer Sagi Haviv became the third partner at the firm. In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv. Designer Mackey Saturday joined the firm as a principal in 2016.In recent years, the firm created identities for America250, Warner Bros. Discovery, Inc., the New York City Marathon, Bechtel, Discovery, Inc.'s online streaming service Discovery+,
the United States Olympic & Paralympic Museum, the US Open tennis tournament, the Culinary Institute of America, tech and electric car company Togg, fintech company Network Capital, esports brand Panda Global, Dick Wolf's Wolf Entertainment, Animal Planet, Impossible Aerospace, Hearst Corporation, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International, the Women's Tennis Association, Harvard University Press, State Farm, Grupo Imagen TV, L.A. Reid's Hitco Entertainment, Leonard Bernstein at 100, ClearMotion, Nanotronics, Flatiron Health and other institutions.
The firm also designed the Kennedy Center Honors medal and motion graphics, such as the titles for the Emmy Award-winning PBS documentary series Carrier and in 2009, a motion graphics display for Alicia Keys' annual fundraiser for her Keep a Child Alive Foundation.
In October 2014, Tom Geismar and Ivan Chermayeff were awarded the National Design Award for Lifetime Achievement by the Smithsonian's Cooper-Hewitt, National Design Museum. Chermayeff died on December 3, 2017, at the age of 85.
Published books
In 2018, Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authored Identity: Chermayeff & Geismar & Haviv. The book was published by Standards Manual.In 2011, Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. The book was published by Print magazine's book imprint,.
Visual identities designed
File:Mobil logo.svg|Chermayeff & Geismar logo design for Mobil
File:Screen Gems 1999.svg|Chermayeff & Geismar logo design for Screen Gems
File:Seatrain Lines Logo.svg|Chermayeff & Geismar logo design for Seatrain Lines
File:Natgeologo.svg|Chermayeff & Geismar logo design for National Geographic
File:Xerox logo.svg|Chermayeff & Geismar logo design for Xerox
File:Venture - 1970.svg|Chermayeff & Geismar logo design for Venture Stores
File:Barneys New York Logo.svg|Chermayeff & Geismar logo design for Barneys New York
File:Owens-Illinois logo gray.svg|Chermayeff & Geismar logo design for O-I Glass
File:WGBH logo black.svg|Chermayeff & Geismar logo design for WGBH Educational Foundation
File:PBS with Wordmark 1984.svg|Chermayeff & Geismar logo design for PBS
File:NBC logo.svg|Chermayeff & Geismar logo design for NBC
File:Nissay.svg|Chermayeff & Geismar logo design for Nissay
File:Univision logo.svg|Chermayeff & Geismar logo design for Univision
File:Viacom Logo.svg|Chermayeff & Geismar logo design for Viacom
File:Merck Logo.svg|Chermayeff & Geismar logo design for Merck & Co.
File:Sony Entertainment Television logo 1995.svg|Chermayeff & Geismar logo design for Sony Entertainment Television
File:Showtime.svg|Chermayeff & Geismar logo design for Showtime
File:Smithsonian logo color.svg|Chermayeff & Geismar logo design for Smithsonian Institution
File:Shinsegae logo.svg|Chermayeff & Geismar logo design for Shinsegae
File:Chase logo 2007.svg|Chermayeff & Geismar logo design for Chase Bank
File:WTA logo 2010.svg|Chermayeff & Geismar logo design for Women's Tennis Association
File:State Farm logo.svg|Chermayeff & Geismar logo design for State Farm
File:RatPac-Dune Entertainment logo.svg|Chermayeff & Geismar & Haviv logo design for RatPac Entertainment
File:Harvard univ press.png|Chermayeff & Geismar & Haviv logo design for Harvard University Press
File:Logo Grupo Imagen Multimedia.2016.png|Chermayeff & Geismar & Haviv logo design for Grupo Imagen
File:New Beko logo.svg|Chermayeff & Geismar & Haviv logo design for Beko
File:Dominion Energy logo.svg|Chermayeff & Geismar & Haviv logo design for Dominion Energy
File:2018 Animal Planet logo.svg|Chermayeff & Geismar & Haviv logo design for Animal Planet
File:Apollo Global Management logo.svg|Chermayeff & Geismar & Haviv logo design for Apollo Global Management
File:Usopen-header-logo.svg|U.S. Open Tennis Championships
File:Wolf Entertainment.png|Chermayeff & Geismar & Haviv logo design for Wolf Entertainment
File:Discovery Plus logo.svg|Chermayeff & Geismar & Haviv logo design for Discovery+
File:TOGG logo.svg|logo for Togg electric car and tech company
File:Warner Bros. Discovery.svg|Chermayeff & Geismar & Haviv logo design for Warner Bros. Discovery
File:Bechtel logo 2023.svg|Chermayeff & Geismar & Haviv logo design for Bechtel
File:Warner Bros. 100th anniversary.svg|Chermayeff & Geismar & Haviv logo design for Warner Bros. 100th anniversary
File:HLNLogo2023.svg|Chermayeff & Geismar & Haviv logo design for HLN
File:TNT Sports.svg|Chermayeff & Geismar & Haviv logo design for TNT Sports UK
File:Warner Bros. logo 2023.svg|Chermayeff & Geismar & Haviv logo design for Warner Bros. Entertainment and its division and subsidiaries
File:TNT Sports Logo.svg|Chermayeff & Geismar & Haviv logo design for TNT Sports US
File:CNN Max.svg|Chermayeff & Geismar & Haviv logo design for CNN Max
File:Warner Bros. Pictures Animation logo.svg|Chermayeff & Geismar & Haviv logo design for Warner Bros. Pictures Animation
File:America250 logo.svg|Chermayeff & Geismar & Haviv logo design for America250
File:Warner Bros. Pictures Animation 2024.svg|Chermayeff & Geismar & Haviv logo design for Warner Bros. Pictures Animation