Channel O
Channel O is a South Africa–based music channel that started transmission in 1997. Its main concept is African music in Africa and the diaspora.
Channel O can be accessed via DStv, a satellite pay TV service for pan-African households. The channel broadcasts a variety of music videos.
The channel was set up to target the 16-24 demographic, with a variety of African tracks played.
At the start of its existence, the channel started arranging agreements with terrestrial television channels outside of South Africa. Such agreements included Sanyu Television in Uganda and the Kenya Television Network. The channel was created following a failed attempt by Johnny Clegg to launch an African version of MTV, that was planned between 1994 and 1995.
An agreement between M-Net and the SABC prompted SABC 1 to start airing an eight-to-ten hour block of Channel O programming over its terrestrial network from 11 December 1998. With this deal, Channel O's viewership base increased from 35 million to 45 million. In late 1999, some music videos seen on the channel were removed because of incompatibilities with Malawi's cultural code.
It also holds the annual Channel O [Music Video Awards] ceremony, where artists are awarded for their outstanding contribution to music.
Channel O, in recent years, has lost a significant amount of popularity mainly due to the launch of rival channels MTV Base Africa, Trace Urban and Trace Africa. The channel has been trying several means to gain popularity including the increasingly popular method of creating a South African feed and a Rest of Africa feed.
Programming
Playlists
- Only
Similar to Only, this playlist provides information on the specific artist or genre. This consists of mostly the artist's background information, their real name as opposed to their stage name, where they grew up, when they entered the entertainment industry, etc.
- Crispy Fresh
A playlist exclusively for music videos in the house genre, including club and dance.Zoom In
Similar to Only, this playlist consists of music dedicated to a specific artist or genre.
- Uncensored
Plays the freshest tracks from the biggest artists.Best of The Week
A round-up of music videos that have appeared on Crispy Fresh.Lyrics On The Beat
Music videos shown with their lyrics.Collabos
A selection of music video collaborations
Chart Shows
Ten2OneThe top ten music video of a specific genre or region.The Channel O Top 30
These are the top 30 most popular music videos, voted for by the viewers on Channel O's website.
Music Shows
- Massive Music
- The Mix Up
- Remix Studio
Shimza and PH host live performances and a mix of various music tracks during the COVID-19 pandemic.
Specials
- Channel O Africa Music Video Awards *
- American Music Awards **
- Grammy Awards**
- Billboard Music Awards**Big Brother Mzansi Saturday Night Party