Case Corporation
Case Corporation was a manufacturer of agricultural machinery and construction equipment. Founded in 1842 by Jerome Increase Case as the J. I. Case Threshing Machine Company, it operated under that name until 1928. For 66 years after that it was the J. I. Case Company, and was often called simply Case. In the late 19th century, Case was one of America's largest builders of steam engines, producing self-propelled portable engines, traction engines and steam tractors. It was a major producer of threshing machines and other harvesting equipment. The company also produced various machinery for the U.S. military. In the 20th century, Case was among the ten largest builders of farm tractors for many years. In the 1950s its construction equipment line became its primary focus, with agricultural business second.
Case's corporate entities and brands changed several times in the 1980s and 1990s. When its corporate parent, Tenneco, bought International Harvester's agricultural equipment division and merged it into Case, the J. I. Case Company continued, but it began using the Case IH brand. In the 1990s it changed names several more times before its merger into CNH Global ended its history as a distinct entity. Various CNH brands continue to make use of the Case name, such as Case CE and Case IH.
Name details
Founded by Jerome I. Case in 1842 as the J. I. Case Threshing Machine Company, the company operated under that name until 1928. In some of its advertisements the name was styled J. I. Case T. M. Co. for short. Another business founded by Jerome I. Case, the J. I. Case Plow Works, was an independent business. When Massey-Harris bought the J. I. Case Plow Works in 1928, they sold its name rights to the J. I. Case Threshing Machine Company, which reincorporated as the J. I. Case Company. That company, which became majority-owned by Tenneco in 1967 and a wholly owned subsidiary in 1970, was often called by the simple brand name Case.In 1984, Tenneco bought International Harvester's agricultural equipment division and merged it into Case, and the farm equipment brands were combined as Case IH, although the corporation legally remained the J. I. Case Company. It continued as such until 1994, when Tenneco divested it as the Case Equipment Corporation. Case Equipment became Case Corporation and later Case LLC.
In 1999, Case LLC merged with New Holland Agriculture to form CNH Global, a Fiat Group division, which has since been demerged into a corporation that is majority-owned by Fiat Industrial. The name Case lives on in two CNH brands: Case CE, which is the world's third largest brand of construction equipment, and Case IH, which is the world's second largest brand of agricultural equipment.
History
Founder
was born to a farming family in Williamstown, New York. As a young child, Case read about a machine that could cut wheat without people needing to use their hands. He developed an interest in agriculture at that point.Case took small, hand-powered threshing machines to Wisconsin in 1842, where he improved the design and established a company to manufacture them. In 1843, Case moved the business to Racine, Wisconsin, in order to have better access to water power, and opened the Racine Threshing Machine Works. In 1863, Case partnered with three of his top employees, Massena Erskine, Robert Baker and Stephen Bull. Case was also involved in politics and horseracing. Over time, the company grew.
Competition in the farm business
J. I. Case introduced an eagle logo for the first time in 1865 based on Old Abe, a Wisconsin Civil War Regiment's mascot. Case constructed his first portable steam engine in 1869, an engine used to power wheat threshers. This engine is in the Smithsonian Museum in Washington, D.C. Case won first place at the 1878 Paris Exposition in France for his thresher. This was the first thresher sent abroad by the Case company and was the first of thousands which would later be exported internationally. It is at this time that Case created his first self-propelled traction engine, with a drive mechanism on one of his portable engines.Meanwhile, in 1871 the Great Chicago Fire destroyed the McCormick factory. Despite Case's offer to help McCormick with the manufacturing of their machines, McCormick Company refused the offer and a new facility, called the McCormick Works was built, in southwest Chicago. The McCormick company introduced the first of many twine binder machines in 1881, leading to the so-called "Harvester Wars" that gained the attention of the farm industry during the 1880s.
In 1884, Case made a visit to a farm named after him in Minnesota upon receiving news that one of his thresher machines was not working. Infuriated by the fact that he could not fix the machine himself, he set it ablaze the next day, and sent the owner a brand new thresher machine upon return to Wisconsin.
In 1890, the Case Company expanded to South America, opening a factory in Argentina. In 1891, the company's founder died. By this time the Case company produced portable steam engines to power the threshing machines, and later went into the steam traction engine business. By the start of the 20th century, Case was the most prolific North American builder of engines. These engines ranged in size from the diminutive 9 HP, to the standard 15, 25, 30, 40, 50, 65 HP and up to the plowing 75 and 80 HP sizes. Case also made the large 110 HP breaking engines with its notable two-story cab. Nine massive 150 HP hauling engines were made, in addition to steam rollers. Case engines were noted for their use of Woolf valve gear, feedwater heaters, and the iconic "eagle" smokebox covers. Case had built a total of 36,000 steamers by the time it switched to gas tractors in 1927.
By 1902, five major American agricultural manufacturing companies decided that a consolidation was needed, and so the McCormick Harvesting Machine Company, the Deering Harvester Company, the Plano Manufacturing Company and two others merged their companies, rebranding the new company conglomerate as International Harvester Company, which became one of the giants of industry.
Internal combustion tractors
By 1895, the Case Company had begun to produce gasoline engines. By 1899, the Case Company entered the Russian market.In 1904, Case introduced the first all-steel thresher machine. Case sold their first gasoline tractor that year, and established a continuous presence in Europe when the company won the first place in a plowing contest held in the so-called "old continent". Case at this time developed a wide line of products: threshers, binders, graders, water tanks, plows, buggies, and even automobiles.
The advent of oil engines by the start of the 20th century, suggested a change on the horizon. From Froelich's first tractors to Hart-Parr products, oil tractors seemed the way ahead. Case hired Joe Jagersberger, and he tested a motor by racing in the 1911 Indianapolis 500. Case began production of the 30-60 oil engine in 1912. Case also produced kerosene tractors in the teen years, similar to the Rumely oil pulls. During World War I, Case's sales and demand grew dramatically in Europe. These increases were directly connected to the war; as many farm laborers became soldiers, each remaining farmer needed to become more productive, and machinery was the way to make this happen.
In 1919, John Deere entered the harvester business, and International Harvester's reply to their new competition was to purchase P&O Plowing of Canton, Illinois, and the Chattanooga Plowing company of Chattanooga, Tennessee. Henry Ford also entered the tractor business with his Fordson Tractor produced at the massive Rouge River plant. An economic downturn during the early 1920s dampened tractor sales; price-cutting to stimulate demand sparked a price war in the tractor industry. Ford, with a massive advantage in manufacturing capacity and distribution, had the upper hand, producing an estimated 73 percent of all American tractors, with IHC in a far away second place at nine percent, and several other companies sharing the rest of the percentages. In 1923, the IHC Farmall entered the agricultural industry, and Ford's stranglehold began to slip. That same year also, the 100,000th thresher machine produced by Case made its way out of the assembly line, marking an important milestone for the Case company.
In 1927 the J. I. Case Company ceased building its legendary steam engines. Case steam engines, of which over 30,000 were produced, were painted in black with green machinery, while the gas tractors were painted grey. In 1939, Case changed its color scheme to Flambeau Red, with the excavators being a ruddy yellow. By 1929, Case had expanded to Australia, Mexico, Sweden, and other countries. Also that year, the J. I. Case Company produced its first crawler tractor. S and V tractors were introduced in 1940.
Automobile production
Automobiles produced by Case during the period 1911-1925/1927 include: the Case Jay-Eye-See Brougham and Case Touring-Y.Work in the Second World War
Case evolved as World War II arrived by becoming involved in the manufacturing of shells for the United States and allied forces military, as well as airplane parts for the Martin B-26 Marauder, bombs, and doors for the Sherman Tank. Three new plants were opened across the United States during that year, and, in 1942, the company produced its first self-propelled combine. That same year, Case released the company's first cotton picker, which is currently preserved by the Smithsonian society. A protracted 440-day strike in Wisconsin of the Case factory weakened the company.For the next 31 years, the company went through more globalization, becoming a well-known company in the agricultural markets of Australia, Japan, and other places. Many other companies joined Case during this period.