The tailfin era of automobile styling encompassed the 1950s and 1960s, peaking between 1955 and 1961. It was a style that spread worldwide, as car designers picked up styling trends from the US automobile industry, where it was regarded as the "golden age" of American auto design. General Motors design chief Harley Earl is often credited for the automobile tailfin, introducing small fins on the 1948 Cadillac, but according to many sources the actual inventor/designer of the tailfin for the 1948 Cadillac was Franklin Quick Hershey, who at the time the 1948 Cadillac was being designed was chief of the GM Special Car Design Studio. It was Hershey who after seeing an early production model of a P-38 at Selfridge air base thought the twin rudders of the airplane would make a sleek design addition to the rear of future modern automobiles. Tailfins took particular hold on the automotive buying public’s imagination as a result of Chrysler designer Virgil Exner’s Forward Look, which subsequently resulted in manufacturers scrambling to install larger and larger tailfins onto new models. As jet-powered aircraft, rockets, and space flight entered into public recognition, the automotive tailfin assemblies were designed to resemble more and more the tailfin and engine sections of contemporary jet fighters and space rockets. Plymouth claimed that the tailfins were not fins, but "stabilizers" to place the "center of pressure" as far to the rear as possible and thus "reduce by 20% the needs for steering correction in a cross wind", while Mercedes-Benz called its own tailfins Peilstege, sight lines that ostensibly aided in backing up.
Automobile engineer Paul Jaray added a center fin to his prototype designs in the 1920s for aerodynamic stability. Influenced by his patents some car producers made streamlined prototypes with one center positioned tailfin. For example, the Audi F5 Stromliner prototype, Kdf-Wagen prototype, Tatra T77 production car or Fiat Padovan prototype. Some sub-models of the 1937 Cadillac Fleetwood, which predates the P-38, also contained hints of tailfins via projecting tail-light "paddles", although it is unclear if this influenced later fin designs. The 1941 Cadillac Series 634-Door Sedan also had a form of jutting tail-lights, although milder than the 1937 Fleetwood. Even though the 1948 model was the first conscious effort at fins, the earlier partial occurrences may have made the concept more acceptable to consumers and designers.
The Cadillac 1948 fin styling proved popular, and its use spread to other models in the General Motors family of brands. Soon it was adopted by other manufacturers, with top Chrysler stylist Virgil Exner in particular taking the tailfin look on board. As confidence grew in the styling trend, the fins grew larger and bolder. The most extreme tailfins appeared in the late 1950s, such as on the 1959 Cadillac Eldorado and the 1959 Chevrolet Impala. The 1959 Cadillac fins looked like jet airplane vertical stabilizers with sharp points and twin bullet-shaped taillights. Many of automotive press and much of the public were getting weary of the exaggerated tailfins, and the manufacturers were ready to phase them out because they added cost and complexity to design and manufacturing. Tailfins descended throughout the early 1960s, even adopting a downward slope on the 1965 Cadillacs. Mostly they disappeared and are replaced with a new style of taillights of today's called, lobster-claw taillights, although in instances a sharp-edged quarter panel meeting a downward sloping trunk created the look if not illusion of fins. Vestigial tailfins, however, remained on American cars into the 1990s, at least as far as the 1999 Cadillac Deville. Mercedes-Benz introduced a modest tailfin on its 1959 W111 series of sedans, which gained the nickname "Fintails". In company terminology, they were Peilstege, sight lines that aid backing up. In 1997, Lancia introduced the Lancia Kappa Coupé with similar rear "sight line" augmentation.
Tailfins have been criticized as a safety concern, even as a parked vehicle. In Kahn v. Chrysler, a seven-year-old child on a bicycle collided with a fin and sustained a head injury. A case of the same era, Hatch v. Ford, is also prominent in the study of personal injury from parked vehicles. In both of these cases, children were injured by sharp protrusions on parked cars. The plaintiffs lost in both cases. In "Kahn," the court found that Chrysler was not responsible for anticipating "all the possible ways in which a person may injure himself by falling against an automobile." In "Hatch," the plaintiff attempted to rely on a law governing the size and protrusion of radiator caps and grills, which the court said did not apply to tailfins. Examples of tailfin styling:
In 1999 Cadillac launched the Cadillac Evoq concept to lead the marque’s new design language, known as Art and Science. Recent Cadillacs have continued the tradition of the brand's signature vertical taillamp tailfins. Cadillac's designers call the current Cadillacs's styling evocative of tailfins. In 2010, the Cadillac SRX styling incorporated the trademark vertical taillights sculpted into tiny tailfins projecting from the rear. This was also done with the Cadillac XTS, which launched in 2012, and with many other models in later years. In 2009 Trabant introduced the Nt concept with distinct tail fins projecting from the rear similar to the earlier models made the Trabant company. The Chrysler 300 from 2011 to the present has subtle, but noticeable tailfins. Though not officially mentioned by the manufacturer, reviews from the media compared the sharp angles of the fourth generation Toyota Prius tail-lights similar to tailfins. This is better seen when the tail-lights are lit.