Bubly Sparkling Water
Bubly Sparkling Water, or simply Bubly, is a line of flavored sparkling water distributed by PepsiCo. Distribution of the product first began in February 2018, with eight flavors introduced as part of the initial line-up. The brand is aimed at competing in the growing market for healthier alternatives to traditional soft drinks, primarily against other sparkling water brands such as La Croix.
Product
Bubly is available for purchase in 12 oz. cans or 20 oz. bottles, with packaging containing a personal message and a greeting printed on the tab or cap. All varieties of Bubly are sugar-free and claimed to contain no artificial sweeteners, composed only of sparkling water and natural flavors. The initial line-up of bubly consisted of lemon, lime, orange, grapefruit, strawberry, apple, mango, and cherry flavors. However, the brand has expanded to include blackberry, peach, raspberry, cranberry, pineapple, passionfruit, watermelon, coconut pineapple, blueberry-pomegranate, and white-peach-ginger varieties. An unflavored version, under the name "justbubly" is also available.In 2021, a line of caffeinated sparkling water drinks was introduced under the name bubly bounce, each containing 35 mg of caffeine. Bubly bounce is produced in mango-passion fruit, blueberry-pomegranate, triple-berry, citrus-cherry, and blood orange-grapefruit varieties. In 2022, Bubly introduced the limited-edition Belini Bliss flavor, their first mocktail offering. In 2023, Bubly introduced a line of dessert-inspired sparkling waters, comprising orange cream, key lime pie, and lemon sorbet flavors.
In March 2024, PepsiCo introduced a new Bubly Burst beverage line, which contains fruit juices that provide a stronger flavor and color than their regular counterparts. Unlike the standard Bubly range, burst drinks are only available in 16.9oz plastic bottles.