Bruktawit Tigabu
Bruktawit Tigabu Tadesse is an Ethiopian entrepreneur working in the field of children's education. She has been a children's TV show producer, film director, animator and school teacher.
Career
Tadesse began her professional career as a primary school teacher in Ethiopia's capital, Addis Ababa. With her husband she set up Whiz Kids Workshop and began producing Tsehai Loves Learning, the first educational preschool television program in the country. The program won international awards for its educational design, quality of production, and innovative social enterprise. Tadesse is one of the founding members of Social Enterprise Ethiopia and currently serves as board chairperson.Whiz Kids Workshop
Whiz Kids Workshop is a social enterprise used to reach Ethiopia's children and young people through mass media. It uses television, radio and print media in Ethiopia to disseminate educational messages in seven local Ethiopian languages with an emphasis on early childhood education, literacy, healthy behavior and gender equality. Whiz Kids’ educational programs include Tsehai Loves Learning, Tibeb Girls, Involve Me and Little Investigators.The organization works with several schools and trains teachers to integrate their educational programs into the classroom through DVDs and complementary learning materials. The Ethiopian Ministry of Health and Ministry of Education are part of the Content Advisory Group, providing technical and content creation support along with access to government schools for research and testing.