The company's model is to produce films on a small budget, give their directors creative freedom and release them wide through the studio system. Blumhouse's low-budget model began in 2009 with Paranormal Activity, which was made for $15,000 and grossed over $193 million worldwide. Blumhouse produced Insidious, which grossed over $99 million worldwide on a budget of $1.5 million, and Sinister, which grossed over $87 million worldwide from a budget of $3 million. In 2010, Haunted Movies was formed as a division for Blumhouse which released Insidious, The River, The Bay and The Lords of Salem. In 2013, Blumhouse produced The Purge, ', and Dark Skies. In 2014, Blumhouse produced ', ', Jessabelle, Ouija and Whiplash. On September 9, 2014 Blumhouse established BH Tilt, dedicated to generating movies from Blumhouse and other filmmakers for multi-platform release. On September 7, 2017 Blumhouse partners up with distribution company Neon to manage BH Tilt. The films released by BH Tilt are The Green Inferno, The Darkness, Incarnate, The Resurrection of Gavin Stone, The Belko Experiment, Sleight, Lowriders, Birth of the Dragon, Upgrade, ' and Don't Let Go. In 2014, Blumhouse signed a first-look deal with Universal Pictures. In 2015, Blumhouse produced Unfriended, ', The Gift and The Visit. In 2016, Blumhouse produced ' and '. In 2017, Blumhouse produced Split, Get Out and Happy Death Day. In 2018, Blumhouse produced ', Truth or Dare, The First Purge and Halloween. Spooky Jack was announced as an upcoming film. In December 2018, the company hired Netflix's head of public relations Karen Barragan, with Silicon Valley Business Journal noting at the time that Blumhouse was "pushing more aggressively into television and streaming." It had previously signed a deal with Amazon Studios for eight films. In 2019, Blumhouse produced Glass, Happy Death Day 2U, Ma and Black Christmas. In June 2019, it was announced that Blumhouse would partner with Mattel Films to produce Magic 8-Ball, based on the children's toy of the same name.
Television, books, podcasts, and haunted houses
In 2012, Blumhouse opened the Blumhouse of Horrors, an interactive haunted house experience in Downtown Los Angeles. Blumhouse had also collaborated with Halloween Horror Nights to bring mazes, a terror tram and scare zones from films such as Insidious, The Purge, Happy Death Day, Sinister, Truth or Dare and Unfriended. On November 11, 2014 the company launched Blumhouse Books, dedicated to having filmmakers and authors create original horror and thriller novels. On the television side, Blumhouse had a first look deal with Lionsgate, and the company produced the short-lived series Stranded for Syfy and executive producedThe River with Amblin Television for ABC. Recently, Blumhouse has a first look deal with Universal Television and had released a television series based on The Purge franchise in 2018. On April 4, 2017, Blumhouse announced the launch of an independent television studio with ITV Studios acquiring a 45% stake. With this investment, Blumhouse Television became an independent television studio and has continued its growth by financing and producing original scripted and unscripted ‘dark’ genre programming for global audiences. Blumhouse is currently backing Jack Davis and Eli Roth's digital network titled Crypt TV where they release horror shorts and other content on social media outlets. On May 11, 2016 Blumhouse launched their podcast titled Shock Waves with hosts Rob Galluzzo, Elric Kane, Rebekah McKendry and Ryan Turek. On January 16, 2018 it was announced that Mick Garris' horror podcastPost Mortem would be joining Blumhouse's podcast network.