Bluebird Group
PT Blue Bird Tbk, operating as Bluebird Group, is an Indonesian transportation company based in Jakarta. Established in 1972, the company is known for its Bluebird taxicab service as well as other transportation services.
History
Blue Bird Group was founded by Mutiara Fatimah Djokosoetono, the wife of Djokosoetono, who was the founder of the Jakarta-based College of Policing and the College of Military Law, as well as the first dean of the Faculty of Law at the University of Indonesia. She founded the company with her two sons, Chandra Suharto and Purnomo Prawiro. They established a non-argo taxi company named Chandra Taksi, which is considered the predecessor of Blue Bird. Chandra Taksi started its operation from two cars granted by the people at PTIK and AHM. Chandra Taksi was considered an illegal taxi operation because the company utilised private cars for taxi service.They officially founded Blue Bird in 1972, with their other business partners after had obtained permit from Jakarta Office of Transportation. Initially started with a fleet of 25 taxis, the company increased the fleet up to 500 in 1978, then later jumped into 2,000 in 1985. Its first Holden Torana fleet is currently on display at the company's headquarters. Blue Bird pioneered several innovations in the Indonesian taxicab industry, including argometer-based tariffs, air-conditioned taxis, and GPS system installations.
In 2011, Blue Bird launched its mobile app. At the same year, the company become the first taxi company in Indonesia who gave its mobile reservation via BlackBerry. On 5 November 2014, the company went public on Indonesia Stock Exchange.
On 30 March 2017, Blue Bird collaborated with the technology group Gojek to launch Go-Blue Bird, which enable consumers to order Blue Bird taxis directly through the Gojek app.
On 6 June 2018, Blue Bird unveiled a new company logo. At the same time, the company respelled its name to Bluebird, where the additional space between the word 'blue' and 'bird' was removed, merging both words into one. This spelling alignment was also applied to the company's business units; for example, Silver Bird was respelled to Silverbird.
On 22 April 2019, Bluebird launched their electric taxi fleet, e-Taxi, which consist of 25 BYD e6s for the regular Bluebird taxis and 5 Tesla Model X 75Ds for the executive Silverbird taxis, a first in the Indonesian taxicab industry. Both e6 and Model X taxis went on service in 1 May 2019, coinciding with the company's 47th anniversary.
Business units
Bluebird Group is known for its two land transportation services: Bluebird regular taxis and Silverbird executive taxis. The company has since then expanded further into other business such as vehicle rental, pre-owned vehicle sales, intercity transport, charter transport, logistics, property industry, heavy equipments, and IT consultation services.Bluebird
Bluebird is the company's core business unit since their establishment in 1972, focusing on regular taxi service.Bigbird
Bigbird focuses on charter bus service. It was established on 15 December 1978, and started operations in 1979.In November 2024, Bigbird was appointed by the government of Medan to operate Higer electric buses in the city as a part of the TransMedan electric bus project.