Blogueirinha


Xanaína Horta, better known as Blogueirinha, is a fictional character portrayed as an influencer, television presenter, YouTuber, model, actress, medical technician trained at the University of São Paulo in Los Angeles, drag queen, singer, and songwriter. She is an American naturalized Brazilian. The character was created by Rio de Janeiro-based YouTuber Bruno Matos using satire. The character uses humor to parody the behavior of TV personalities and internet personalities, especially fashion bloggers.
Currently, Blogueirinha hosts her own talk show, titled De Frente com Blogueirinha, produced by DiaTV. She originally went by the name "Blogueirinha de Merda", but later removed the "de Merda" to attract sponsorships and brand deals. Some of her signature catchphrases include: "tutupom", "best in the world", "not sure if it's focusing", "my God, that's perfection", "unfortunately, it's not available in Brazil", and "for example: no example". Blogueirinha claims to live among celebrities in Los Angeles, United States, surrounded by luxury.
In Brazil, she debuted her own interview and entertainment show, Difícil de Focar, in November 2018 on Multishow's comedy channel on YouTube. Before that, she appeared behind the scenes of Música Boa Ao Vivo, a music program hosted by singer Iza on Multishow.
In 2018, Blogueirinha served as a judge on the first season of Corrida das Blogueiras, a reality show created by the YouTube channel Diva Depressão and produced by DiaTV. In the second and third seasons, she returned as a coach, offering commentary and advice to contestants during the challenges.
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Filmography

YearTitleRoleNotesRef.-
2018Música Boa Ao VivoReporter-
2018–2019O Tumblr Tem Suas RegrasBlogueira dos Campos / Brunessa-
2018, 2024–presentCorrida das BlogueirasJudgeSeasons 1 and 6-
2019–2021; 2023Corrida das BlogueirasGuestSeasons 2, 3 and 5
2018–2021Vai VeganaHerselfDocumentary-
2018–2021Difícil de FocarHost-
2020; 2023Bafo a BafoHost-
2020BlognewsHost-
2021A Vida Depois do Tombo da JullyHerselfDocumentary-
2021#BeatsMandaJobsJudge-
2021–presentDe Frente com BlogueirinhaHost-
2023–presentSó Tem no BrasilHost-
2024FantásticoReporterSegment: "Paredão da Blogueirinha"-
2024Blogueirinha, a FeiaBlogueirinha-
2025Vale TudoHerselfEpisode: "18 April"-
2025Show do MilhãoGuestEpisode: "17 August"-

Discography

TitleYearArtistMusic videoNotesRef.
"Toca se Toca "2019T3ddy, Lucas Rangel, BlogueirinhaYesParody of "Bola Rebola" by Anitta, recorded at Lollapalooza Brazil 2019
"Foca "2019BlogueirinhaYesParody of "Work" by Rihanna, recorded at Rock in Rio 2019