Bing Chen


Bing Chen is an American entrepreneur of Taiwanese descent. A former executive at YouTube, he co-founded Gold House, an organization seeking to empower the Asian diaspora through community-building and investment, where he currently serves as its CEO and executive chairman.
In 2014, Chen was named to the Forbes 30 Under 30. In 2019, he was named among the "50 Agents of Change Empowering Diverse Voices in Hollywood" by The Hollywood Reporter. In 2021, he was nominated to GMA's inspiration list of "Who is Making Asian American Pacific Islander History."

Early life

Chen was born in Knoxville, Tennessee to Taiwanese immigrants. His family then moved to Shanghai, China and subsequently back to the United States, in Orange County, California. He attended the University of Pennsylvania and graduated with a degree in creative writing.

Career

Early in his career, Chen worked at Google as a product marketing manager. Afterward, he moved to YouTube. As its global head of creator development and management, Chen focused on growing the platform's creator ecosystem by establishing its creator hub, expanding its partner program, and creating initiatives to nurture its upcoming talent. He also launched Play Buttons as a way of celebrating channel subscriber milestones.
In 2018, Chen founded Gold House with Twitch co-founder Kevin Lin. An organization seeking to empower and support the Asian diaspora, it focuses on "the lack of intrinsic unity within the Asian diaspora; the media’s portrayal of Asians; the fact that Asians are the least likely demographic to be promoted in corporate management; and a lack of interest among Asians in voting, despite representing the fastest-growing bloc in several U.S. swing states."
In 2020, Chen co-founded Aum Group, "a fund dedicated to acquiring and developing IP and financing multicultural movies," along with Lin and several other co-founders. He also has a personal holdings company called AU Holdings.
In 2024, Chen joined the board of directors of the Banff Television Festival Foundation.

Personal life

Chen is bisexual.