New Rockstars

New Rockstars is an American YouTube channel dedicated to film and television analysis. The company originally existed as NewMediaRockstars , an American online magazine which was launched in December 2011 and primarily covered YouTube performers, entrepreneurs, and artists with videos and interviews until it closed in 2013. The company was rebranded for YouTube in 2014.

WWW newmediarockstars.com

Content

Original model

NewMediaRockstars was started by Benny Luo towards the end of 2011. At that time, its stated aim was to cover new media primarily on YouTube. In August 2013, its investor pulled funding, and it was forced to shut down. Two months later, in October 2013, Luo sold the online magazine to Danny Zappin. Zappin's goal in acquiring it was to broaden its coverage of new media.
When Zappin acquired NewMediaRockstars in 2013, his stated aim was to make the magazine the leader in covering new media: "The plan is to broaden NMRs business model so that it can be to new media and online video what Entertainment Weekly was to the film, TV, and book business when EW launched in the early 1990s." In 2014, screenwriter and producer, Rory Haines was appointed CEO with the aim of expanding NMR into producing more video content.

Rebrand

In 2013, NewMediaRockstars closed due to lack of funding, but was subsequently acquired by Danny Zappin with the aim of building an online entertainment weekly. In 2014, Filup Molina took over all operations for NewMediaRockstars and rebranded the company, with the YouTube channel becoming its primary publication platform.

Current

Hosted by Erik Voss and Jessica Clemons, the bulk of New Rockstars' YouTube content involves analyzing film and television, such as break-down/behind-the-scenes commentaries as well as reactions and deeper discussions into themes and theories for future projects.