Becks Prime
Becks Prime Equities, Ltd, also known as Becks Prime Restaurants, is a gourmet hamburger restaurant chain with locations in Greater Houston, Dallas. As of 2010 Win Campbell is the chief executive officer. Its headquarters is located in the Energy Corridor area of Houston. As of January 2026, the chain has ten locations: nine locations in the Houston area, and one location in Dallas. Becks Prime has a loyalty program called "Becks Bucks" and also offers catering services.
Its original location, which opened in 1985, is along Kirby Drive in Upper Kirby in Houston. The original location was remodeled in 2008.
In 1995 Beck's Brewery pressured Becks Prime, trying to get the chain to change the name so that "Becks" would be omitted. The beer company said that it had already claimed "Becks" as a trade name. The beer company and the restaurant chain reached an agreement; Becks Prime would only use "Becks" if it had accompanying words, such as "Prime," included.
In 2008 Becks Prime announced that it would open the "Becks Prime Sportatorium" in Memorial City Mall in the Memorial City district. The location has a bar, a conference room, table service, and a video game room. This location has closed in 2014.