Beauty Empire

Beauty Empire is a 2025 Philippine television drama series streaming on Viu and broadcast by GMA Network. Directed by Mark Sicat dela Cruz, it stars Barbie Forteza. The series first premiered on Viu on June 16, 2025. The final episode was released on August 29, 2025, for a total of 44 episodes. The television broadcast premiered on July 7, 2025, on GMA Network's Prime line up. The series concluded its television run on October 2, 2025, with a total of 52 episodes.
The series is also streaming online on YouTube.

Premise

New beauty industry CEO, Noreen Alfonso plans to destroy the business empire of the people who have wronged her in the past.

Cast and characters

;Lead cast

Barbie Forteza as Noreen Alfonso

;Supporting cast

Kyline Alcantara as Shari De Jesus
Ruffa Gutierrez as Velma Imperial
Gloria Diaz as Clara
Sam Concepcion as Migoy
Choi Bo-min as Alex
Chai Fonacier as Kriselda
Sid Lucero as Eddie

;Recurring cast

Isay Alvarez as Eva Alfonso
Gabby Padilla as Helena Alfonso
Alex Agustin as Martika
Paolo O’hara as Gardo
Polo Laurel as Gino
Arkel Mendoza as Jessie
Divine Aucina as Jana
Aaron Maniego as Sylvester
Noemi Gonzales as Charing

;Guest cast

David Licauco as Javier

Development

The series was announced in January 2025. The director Mark Sicat dela Cruz and cast members were announced in April 2025. Series creator, Rona Co states the Filipino narration "aims to inspire people to reevaluate their own standards on beauty and give the viewers, a perspective on the beauty industry in the Philippines".

Production

Principal photography commenced in May 2025, in South Korea.

Release

Beauty Empire premiered on Viu on June 16, 2025. The television broadcast aired on July 7, 2025 on GMA Network.

Ratings

According to AGB Nielsen Philippines' Nationwide Urban Television Audience Measurement People in television homes, the pilot episode of Beauty Empire on GMA Network earned a 4.7% rating. The final episode scored a 4.8% rating.