Bear and the Gang
Bear and the Gang is an advertising campaign for the Boston Bruins created by Arnold Worldwide and the Boston Bruins as part of the Bruins Digital Entertainment Network. It consists of several episodes that are approximately 60 seconds each. Each episode is centered on the activities of the Bear character from the Bruins Hockey Rules commercials, and is in the form of a 1980s television sitcom.
Each Bear and the Gang episode guest-stars other popular Bruins figures besides the Bear, including players, coaches, Jack Edwards, Rene Rancourt, and 'Holly,' the captain of the Bruins Ice Girls.
History
On March 26, 2012 the Boston Bruins offered users of the Bruins official mobile app exclusive access to the first episode of Bear and the Gang. That same day, the Bruins posted the introduction to the 'series' on their website.Cast
Cast members of the series include :- 'The Bear'
- Brad Marchand
- Jack Edwards
- Rene Rancourt
- Tyler Seguin
- Shawn Thornton
- Andrew Ference
- Tuukka Rask
- Dennis Seidenberg
- Zdeno Chara
- Adam McQuaid
- David Krejci
- Patrice Bergeron
- Johnny Boychuk
- Cam Neely
- Claude Julien as "Coach"