Basic (cigarette)

Basic is a U.S. brand of cigarettes, currently owned by Philip Morris International. Cigarettes are manufactured by Philip Morris USA in the U.S. and by PMI in the rest of the world.

History

Basic was launched in the late 1970s as a discount brand.
In 2005, Basic was the fourth most popular cigarette brand in the United States and the second most popular among white smokers age 26 and older.

Markets

Basic cigarettes are mainly sold in the United States, but also were or still are sold in Luxembourg, Sweden, Germany, France, Austria, Spain, Czech Republic, Hong Kong and Japan.