Birmingham Bowl
The Birmingham Bowl is a post-season NCAA-sanctioned Division I FBS college football bowl game played annually in Birmingham, Alabama. First held in 2006, the game is owned and operated by ESPN Events. From its inception through 2020, the game was played at Legion Field; since the December 2021 game, it has been held at Protective Stadium. The University of Alabama at Birmingham also provides marketing, management and game-day operations support.
The game was previously known as the PapaJohns.com Bowl and the BBVA Compass Bowl. A multi-year sponsorship agreement with JLab Audio was announced in September 2025, making the game's full name the JLab Birmingham Bowl.
History
The bowl marked the return of post-season football to the city of Birmingham, which previously hosted the Dixie Bowl from 1947 to 1948, the Hall of Fame Classic from 1977 to 1984, and the All-American Bowl from 1985 to 1990.In the inaugural edition of the bowl, played on December 23, 2006, the South Florida Bulls defeated the East Carolina Pirates, 24–7, in front of a crowd of 32,023. Running back Benjamin Williams of South Florida scored the bowl's first points on a 16-yard touchdown run less than two minutes into the game; he added a second touchdown during the first quarter and was named the game's MVP.
After being held in December for its first three years, the fourth edition of the bowl was played in January 2010. As a result, there was no game during the 2009 calendar year. The bowl was subsequently played in January through its ninth edition, held in January 2015. The tenth edition of the bowl saw a return to December, resulting in two editions of the bowl being played during calendar year 2015. The bowl remained in December through its 13th edition, held in December 2018. The 14th edition of the bowl was held in January 2020, thus there was no game during calendar year 2019.
The January 2021 edition of the bowl was cancelled due to an insufficient number of teams being available to fill all 2020–21 bowl games, following a season impacted by the COVID-19 pandemic.
The bowl was originally played at Legion Field, located west of central Birmingham. With construction of a new football stadium on the grounds of the Birmingham–Jefferson Convention Complex closer to central Birmingham, the bowl was expected to move there. Since the December 2021 edition, the bowl has been played at Protective Stadium.
Conference tie-ins
The bowl originally had a four-year agreement with Conference USA to match a representative of that conference against an opponent from the Big East Conference, but the bowl's officials later appealed to the NCAA for a recertification which was granted in late April 2008. In 2008 and 2009, the bowl featured the ninth bowl-eligible team of the Southeastern Conference and a team from the Big East Conference.The game currently features teams from the SEC and the American Athletic Conference. Should either of these conferences not fulfill their bowl commitments, a team from C-USA or the Mid-American Conference will take their place, provided it is bowl eligible. Otherwise, the game will choose an at-large team. This happened in 2008, when the SEC was unable to send a team; the bowl selected North Carolina State of the Atlantic Coast Conference to face Rutgers from the Big East, even though the bowl had an arrangement with the Sun Belt Conference at the time, and that conference had at least one bowl-eligible team it could send. This occurred again in 2022 when the bid was brought down to the Sun Belt Conference.
Sponsorship
From 2006 through 2010, the game was the PapaJohns.com Bowl, named after Papa John's Pizza, who became the title sponsor signing a multi-year agreement in November 2006. On August 6, 2010, Papa John's announced it would not renew its sponsorship, after having secured a sponsorship deal with the National Football League.The game was temporarily renamed the Birmingham Bowl until BBVA Compass was announced as its title sponsor on November 4, 2010, officially changing its name to the BBVA Compass Bowl. The bowl was sponsored by BBVA through the January 2014 game, following which BBVA Compass declined to renew its sponsorship, and the game was subsequently renamed the Birmingham Bowl.
The 2018 edition was sponsored by the Jared brand of Sterling Jewelers, and the 2019–2022 editions were sponsored by TicketSmarter.
On November 30, 2023, the 76 chain of gas stations was announced as the new sponsor of the game. This arrangement was in place for just one edition of the game.
In September 2025, a four-year sponsorship agreement with JLab Audio was announced.
Game results
Rankings are from the AP Poll from before the game was played.Source:
MVPs
| Date | Name | School | Position |
| December 23, 2006 | Benjamin Williams | South Florida | RB |
| December 22, 2007 | Ben Mauk | Cincinnati | QB |
| December 29, 2008 | Mike Teel | Rutgers | QB |
| January 2, 2010 | Andre Dixon | Connecticut | RB |
| January 8, 2011 | Dion Lewis | Pittsburgh | RB |
| January 7, 2012 | Darius Johnson | SMU | WR |
| January 5, 2013 | Bo Wallace | Ole Miss | QB |
| January 4, 2014 | Jordan Matthews | Vanderbilt | WR |
| January 3, 2015 | Adam Lane | Florida | RB |
| December 30, 2015 | Jovon Robinson | Auburn | RB |
| December 29, 2016 | Quinton Flowers | South Florida | QB |
| December 23, 2017 | Quinton Flowers | South Florida | QB |
| December 22, 2018 | Jamie Newman | Wake Forest | QB |
| January 2, 2020 | Desmond Ridder | Cincinnati | QB |
| December 28, 2021 | Clayton Tune | Houston | QB |
| December 27, 2022 | Holton Ahlers | East Carolina | QB |
| December 23, 2023 | Chandler Rivers | Duke | CB |
| December 27, 2024 | Diego Pavia | Vanderbilt | QB |
| December 29, 2025 | OJ Arnold | Georgia Southern | RB |
Source:
Most appearances
Updated through the December 2025 edition.;Teams with multiple appearances
;Teams with a single appearance
Won : Duke, Florida, Georgia Southern, Ole Miss, Rutgers, SMU, UConn, Wake Forest
Lost : Appalachian State, Boston College, Coastal Carolina, Georgia Tech, Kentucky, NC State, Southern Miss, Texas Tech, Troy
Appearances by conference
Updated through the December 2025 edition.- Games marked with an asterisk were played in January of the following calendar year.
- Record for the American Conference includes appearances of the Big East Conference, as the American retains the charter of the original Big East, following its 2013 realignment. Teams representing the Big East appeared in seven games, compiling a 5–2 record.
- The 2025 game was contested between two Sun Belt teams.
Game records