Ariel (detergent)Ariel is a European and worldwide brand of laundry detergent owned by Procter & Gamble and developed by the European Technology Centre in Belgium. The enzymes for the detergent are provided by Novozymes.WWW ariel.co.uk𝕏 ArielDetergenteFB pg.osentakuHistoryIt was launched in multiple markets from 1967 to 1969. The brand is owned by American multinational company Procter & Gamble and popular in Mexico, India, and the Philippines.