Ambivalence and information integration in attitudinal judgment
Ambivalence and information integration in attitudinal judgment is a scholarly work, published in 2004 in ''British Journal of Social Psychology''. The main subjects of the publication include social psychology, attitude, cultural psychology, ambivalence, attitude change, information processing, Behavior change, psychology, Intergroup relations, and object. The authors argue that the main reason for this is that non‐ambivalent attitudes are generally based on evaluatively congruent attributes, while ambivalent attitude‐holders need to integrate evaluatively incongruent attributes into an overall judgment.