Amazon (company)
Amazon.com, Inc. is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company originally started as an online marketplace for books, but gradually expanded its offerings to include a wide range of product categories, referred to as "The Everything Store". Amazon has been described as a Big Tech company.
It is mostly known as the world's biggest online shopping retailer and marketplace, best known for a wide range of products and supplying multiple services. Amazon sells books, electronics, pharmacy, car parts, video games, dining, jewelry, food, music, and sports equipment.
The company has multiple subsidiaries, including Amazon Web Services, providing cloud computing; Zoox, a self-driving car division; Kuiper Systems, a satellite Internet provider; and Amazon Lab126, a computer hardware R&D provider. Other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. Its acquisition of Whole Foods in August 2017 for 13.4 billion substantially increased its market share and presence as a physical retailer. Amazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video, MGM+, Amazon Music, Twitch, Audible and Wondery units. It publishes books through its publishing arm, Amazon Publishing, produces and distributes film and television content through Amazon MGM Studios, including the Metro-Goldwyn-Mayer studio it acquired in March 2022, and owns Brilliance Audio and Audible, which produce and distribute audiobooks, respectively. Amazon also produces consumer electronics—most notably, Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.
Amazon has a reputation as a disruptor of industries through technological innovation and aggressive reinvestment of profits into capital expenditures., it is the world's largest online retailer and marketplace, smart speaker provider, cloud computing service through AWS, live-streaming service through Twitch, and Internet company as measured by revenue and market share. In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has 200 million subscribers worldwide. It is the second-largest private employer in the United States and the second-largest company in the world and in the U.S. by revenue as of 2024. As of October 2024, Amazon is the 12th-most visited website in the world and 84% of its traffic comes from the United States. Amazon has been criticized for its business practices, including surveillance partnerships, poor worker conditions, anti-union efforts, environmental harm, anti-competitive behavior, censorship controversies, and exploitative treatment of small businesses and suppliers.
History
1994–2009
Amazon was founded on July 5, 1994, by Jeff Bezos after he relocated from New York City to Bellevue, Washington, near Seattle, to operate an online bookstore. Bezos chose the Seattle area for its abundance of technical talent from Microsoft and the University of Washington, as well as its smaller population for sales tax purposes and the proximity to a major book distribution warehouse in Roseburg, Oregon. Bezos also considered several other options, including Portland, Oregon, and Boulder, Colorado. The company, originally named Cadabra, was founded in the converted garage of Bezos's house for symbolic reasons and was renamed to Amazon in November 1994. The Amazon website launched for public sales on July 16, 1995, and initially sourced its books directly from wholesalers and publishers. Bezos retained the URL www.relentless.com, which he purchased when considering a name for the company; it redirects to the Amazon homepage.Amazon went public in May 1997. It began selling music and videos in 1998, and began international operations by acquiring online sellers of books in the United Kingdom and Germany. In the subsequent year, it initiated the sale of a diverse range of products, including music, video games, consumer electronics, home improvement items, software, games, and toys.
In 2002, it launched Amazon Web Services, which initially focused on providing APIs for web developers to build web applications on top of Amazon's ecommerce platform. In 2004, AWS was expanded to provide website popularity statistics and web crawler data from the Alexa Web Information Service. AWS later shifted toward providing enterprise services with Simple Storage Service in 2006, and Elastic Compute Cloud in 2008, allowing companies to rent data storage and computing power from Amazon. In 2006, Amazon also launched the Fulfillment by Amazon program, which allowed individuals and small companies to sell products through Amazon's warehouses and fulfillment infrastructure.
2010–present
Amazon purchased the Whole Foods Market supermarket chain in 2017. It is the leading e-retailer in the United States with approximately US$178 billion net sales in 2017. It has over 300 million active customer accounts globally.Amazon saw large growth during the COVID-19 pandemic, hiring more than 100,000 staff in the United States and Canada. Some Amazon workers in the US, France, and Italy protested the company's decision to "run normal shifts" due to COVID-19's ease of spread in warehouses. In Spain, the company faced legal complaints over its policies, while a group of US Senators wrote an open letter to Bezos expressing concerns about workplace safety.
On February 2, 2021, Bezos announced that he would step down as CEO to become executive chair of Amazon's board. The transition officially took place on July 5, 2021, with former CEO of AWS Andy Jassy replacing him as CEO. In January 2023, Amazon cut over 18,000 jobs, primarily in consumer retail and its human resources division in an attempt to cut costs.
On November 8, 2023, a plan was adopted for Jeff Bezos to sell approximately 50 million shares of the company over the next year. The first step was the sale of 12 million shares for about $2 billion.
On February 26, 2024, Amazon became a component of the Dow Jones Industrial Average.
On December 19, 2024, Amazon workers, led by the International Brotherhood of Teamsters labor union, went on strike against Amazon in at least four US states, with workers in other facilities in the United States being welcomed to join the strike as well.
On October 28, 2025, the company announced plans to reduce its corporate workforce by 14,000 positions, which has been reported as the largest round of job cuts by Amazon since 2022. As part of this plan, Amazon is expected to fire about 370 people from its European headquarters in Luxembourg in December 2025 to early 2026. In January 2026, Amazon announced a second round of large-scale layoffs, affecting approximately 16,000 corporate employees. This followed the earlier reduction of 14,000 positions in October 2025. According to company statements and news reports, the layoffs were part of a broader effort to streamline operations, reduce bureaucracy, and adapt to changing business conditions, including the adoption of artificial intelligence technologies. Affected employees were offered severance packages and support for internal job placement.
In January 2025, Amazon filed an objection to Saks Global’s bankruptcy financing plan. Amazon invested $475 million into Saks’ acquisition of Neiman Marcus, and is now worried that Saks declaring bankruptcy would harm creditors and push the tech company further down the repayment pecking order.
In January 2026, Amazon entered talks with OpenAI to invest up to $50 billion. Amazon historically has a deep strategic partnership with Anthropic, OpenAI's competitor.
Products and services
Amazon.com
Amazon.com is an e-commerce platform that sells many product lines, including media, apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal care products, industrial & scientific supplies, kitchen items, jewelry, watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items, toys and games, and farm supplies and consulting services. Amazon websites are country-specific though some offer international shipping.Visits to amazon.com grew from 615 million annual visitors in 2008, to more than 2 billion per month in 2022. The e-commerce platform is the 12th most visited website in the world.
In February 2024, Amazon announced its first chatbot, "Rufus" for use in the US; in July it was widely available to all customers in the US.
"Rufus" is now available in the US, India and the UK which helps the shoppers get product recommendations, get shopping list advice, compare products and see what other customers have responded to regarding their specific questions.
Results generated by Amazon's search engine are partly determined by promotional fees. The company's localized storefronts, which differ in selection and prices, are differentiated by top-level domain and country code:
| Country | share |
| United States | 69.3% |
| Germany | 6.5% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
| Other | 13.6% |
Merchant partnerships
In 2000, US toy retailer Toys "R" Us entered into a 10-year agreement with Amazon, valued at $50 million per year plus a cut of sales, under which Toys "R" Us would be the exclusive supplier of toys and baby products on the service, and the chain's website would redirect to Amazon's Toys & Games category. In 2004, Toys "R" Us sued Amazon, claiming that because of a perceived lack of variety in Toys "R" Us stock, Amazon had knowingly allowed third-party sellers to offer items on the service in categories that Toys "R" Us had been granted exclusivity. In 2006, a court ruled in favor of Toys "R" Us, giving it the right to unwind its agreement with Amazon and establish its independent e-commerce website. The company was later awarded $51 million in damages.In 2001, Amazon entered into a similar agreement with Borders, under which Amazon would comanage Borders.com as a co-branded service. Borders pulled out of the arrangement in 2007, with plans to also launch its own online store.
On October 18, 2011, Amazon.com announced a partnership with DC Comics for the exclusive digital rights to many popular comics, including Superman, Batman, Green Lantern, Sandman, and Watchmen. The partnership has caused well-known bookstores like Barnes & Noble to remove these titles from their shelves.
In November 2013, Amazon announced a partnership with the United States Postal Service to begin delivering orders on Sundays. The service, included in Amazon's standard shipping rates, initiated in metropolitan areas of Greater Los Angeles and New York because of the high-volume and inability to deliver in a timely way, with plans to expand into Dallas, Houston, New Orleans and Phoenix by 2014.
In June 2017, Nike agreed to sell products through Amazon in exchange for better policing of counterfeit goods. This proved unsuccessful and Nike withdrew from the partnership in November 2019. Companies including IKEA and Birkenstock also stopped selling through Amazon around the same time, citing similar frustrations over business practices and counterfeit goods.
In September 2017, Amazon ventured with one of its sellers JV Appario Retail owned by Patni Group which has recorded a total income of US$104.44 million in financial year 2017–2018.
, Amazon Fresh sold a range of Booths branded products for home delivery in selected areas.
In November 2018, Amazon reached an agreement with Apple Inc. to sell selected products through the service, via the company and selected Apple Authorized Resellers. As a result of this partnership, only Apple Authorized Resellers may sell Apple products on Amazon effective January 4, 2019.
On November 7, 2024, Amazon is reportedly discussing a second multi-billion dollar investment in AI startup Anthropic, following its initial $4 billion investment.
On 8 October 2025, Amazon launched prescription vending machines at One Medical clinics in Los Angeles. The machines are operated by Amazon Pharmacy and are able to prescribe a range of common medications, such as antibiotics, inhalers and blood pressure treatments.