Alice's Kids

Alice's Kids a 501 charitable organization founded by Ron Fitzsimmons and Laura Fitzsimmons Peters in 2011 in memory of their mother. It provides targeted assistance to children under 12 years of age in the US.
Alice's Kids focuses on providing basic necessities, school supplies, services and entertainment for the children of low-income families. Company policy implies that children should not guess that helping them is a charity.
In most cases, a teacher, coach, or social worker nominates a child who has a specific need. If approved, the grant funding is electronically sent to the nominator, who then using the funding to take care of the child's need.
Alice's Kids has worked with celebrities like Steve Carell and Patton Oswalt.