Aha! (airline brand)
Aha! was the brand name used by regional airline ExpressJet for flights between Reno–Tahoe International Airport and cities along the West Coast of the United States.
Overview
The brand name stands for "air-hotel-adventure" in reference to the company's plans to partner with resorts, casinos, and attractions in Reno and Tahoe to “bundle” value-priced vacation packages. The company initially planned to serve each community three times per week with 50-seat Embraer ERJ 145 regional jets. Regular scheduled service began on October 24, 2021, from Reno to Pasco, Washington.Aha!, together with its parent company ExpressJet, filed for Chapter 11 bankruptcy on August 22, 2022. Although Chapter 11 is typically used as protection while a debtor restructures, ExpressJet ceased all flight operations with plans to liquidate its assets.