AZ Martinez

Azriel "AZ" Atira Martinez Coloma, is a Filipino actress, beauty pageant queen, and television host. Currently managed by Sparkle GMA Artist Center, the talent agency of GMA Network, she began her acting career with minor roles on the network's television programs. In addition to acting, Martinez has competed in beauty pageants, including Hiyas ng Pilipinas and Summit International Pageants, where she was crowned Miss Elite Philippines and Miss Summit International, respectively.
Martinez gained public recognition as a housemate on the Philippine television reality show Pinoy Big Brother: Celebrity Collab Edition, where she was named Fourth Big Placer.

Early life

Azriel Atira Martinez Coloma was born on March 2, 2003, in Tacloban City. She went to Maria Montessori International School in Cebu during her high school years, where she pursued the Accountancy, Business, and Management strand. Martinez currently attends Treston International College, where she is pursuing a degree in Marketing.

Career

Pageantry

Before entering the entertainment industry, Martinez joined several beauty pageants. In 2018, at the age of 15, Martinez was named Ms. Milo Little Olympics in the secondary division at the 31st Milo Little Olympics Visayas Regional Finals. Martinez was also the muse for the Terrafirma Dyip during the 2022–2023 Philippine Basketball Association season.
In 2022, she won the Hiyas ng Pilipinas pageant and received the title Miss Elite Philippines. As the titleholder, she represented the country at Miss Summit International 2023 in Florida, United States, where she was crowned the overall winner. Her victory at Miss Summit International 2023 marked a historic "back-to-back" win for the Philippines, following Nica Zosa Nabua's victory in 2022. She later shared her aspirations to transition into acting and hosting, expressing her desire to focus on her acting career with GMA's Sparkle Artist Center and her interest in pursuing hosting opportunities.

Entertainment career

In 2023, Martinez signed a contract with GMA Network's talent agency, Sparkle. She made her acting debut in a recurring role as Jessica Tang in Mano Po Legacy: The Flower Sisters. She also had a minor role in The Missing Husband, Pepito Manaloto: Tuloy ang Kuwento, and Luv Is: Love at First Read in the same year.
In 2024, Martinez appeared in an episode of Amazing Earth, where she participated in a bike zipline race challenge 90 feet above the ground. She also had a guest role in Lilet Matias: Attorney-at-Law and Forever Young.
In 2025, Martinez was selected as a housemate in the reality show Pinoy Big Brother: Celebrity Collab Edition, a joint project between GMA Network and ABS-CBN Studios. She represented her hometown with the moniker, "Ang Miss Sunuring Daughter ng Cebu City" and finished as one of the season's finalists alongside her duo-partner, River Joseph. She was named the Kapuso Fourth Big Placer in her edition. Later that year, Martinez appeared on an episode of Rainbow Rumble on Kapamilya Channel, A2Z and All TV.

Media presence

In 2024, Martinez was featured in Fair Magazine's online Beauty page, with a highlight in an article titled "Inner Siren Unleashed". Fashion designer Roy Erwin Tizon, who worked closely with Martinez by designing several of her outfits for Miss Summit International, described her as "caring, sweet, and sincere."
In 2025, Martinez was featured in RAWR Magazine as PBB Collab's "Rising Jewel". She was also featured in Metro Magazine alongside her fellow PBB Big Four placers. In an exclusive Metro feature titled, "AZ Martinez Discovers the Beauty of Being Truly Seen, Thanks to Pinoy Big Brother", Martinez's PBB stint was described as:

"From a writer's POV, AZ has one of the most beautiful, notable, and cinematic character arcs in this PBB edition. The irony in the well-defined narrative of her journey is that it's a reality show that did not fully depend on a script—it's as if the story wrote itself."

During her 2025 fan meet, Martinez's fans symbolically named a star in her honor, a novelty gesture.

Other ventures

Advocacy and philanthropy

Martinez was appointed Philippine Youth Ambassadress in 2023 by the Philippine Youth Organization. In her Instagram post, she expressed gratitude for the opportunity to represent the voice of the Filipino youth, describing the role as both a responsibility and a privilege that she is committed to upholding and embodying as a leader.
During her PBB stint, Martinez and her duo partner, Joseph, won a charity task that awarded ₱100,000 for donation. They chose the Cancer Treatment and Support Foundation Inc. as the beneficiary, dedicating the donation to their late fathers. She also joined a relief donation drive in Montalban, Rizal, to aid residents affected by Severe Tropical Storm Crising, Typhoons Dante and Emong, and the southwest monsoon.

Endorsements

In 2025, Martinez was named brand ambassador for Skin Care Depot. CEO Gracee Angeles cited her beauty, authenticity, charm, and confidence as reasons for the endorsement. Martinez is also the brand ambassador for beauty products KSerene, Manic Beauty, and Vida Nutriscience's SnowCaps. She is also one of the celebrity ambassadors for the 2025 Noel Bazaar Kick-Off.

Filmography

Year	Title	Role	Notes
2025	Opposites Almost Attract		Lead Role