ABC (food brand)
PT Heinz ABC Indonesia is an Indonesia-based food and drink subsidiary of Kraft Heinz, based in Jakarta, and manufactures sauces, condiments, juices and syrups. ABC brand was previously owned by PT ABC Central Food Industry, a company that was bought by Heinz in 1999.
ABC is the largest Heinz's business in Asia, and one of the largest in the world; employing 3000 employees, 3 production facilities, 8 packing facilities, and extensive distribution network in Java and other parts of Indonesia. Today, ABC is one of 15 brands owned by Heinz worldwide.
History
The company was established on 16 October 1975 in Jakarta, Indonesia, as CV Central Foods Industrial Corporation. In 1982, it was renamed PT Aneka Bina Cipta Central Food Industry, which was abbreviated as ABC Foods. It was owned by Chu brothers — Chu Sam Yak and Chu Sok Sam — Chinese Indonesian tycoons and entrepreneurs hailed from Medan. Initially, their leading product was Kecap ABC. Later, they expanded their product to Syrup ABC, Saus Tomat ABC and Sambal ABC.In the 1980s, ABC's products, such as syrup, sweet soy sauce and sambal hot sauce, began to lead the Indonesian market share. These products were marketed abroad, exported to the United States, Canada, Australia, Singapore, Malaysia, Brunei, Taiwan, Hong Kong, Japan, Denmark, Saudi Arabia, Netherlands, and England. In February 1999, H. J. Heinz Company acquired 65 percent share of PT ABC Central Food Industry for US$70 million.
The company's head office is located in Jalan Daan Mogot Km. 12, Jakarta, Indonesia, and operates three production plants in Karawang, Daan Mogot, and Pasuruan.