A. Parasuraman

A. "Parsu" Parasuraman is an Indian-American marketing professor and author. He is a professor and the James W. McLamore Chair in Marketing at the University of Miami.

Biography

Parasuraman obtained his bachelor's degree in Mechanical Engineering from IIT Madras and Master of Business Administration in marketing from Indian Institute of Management Ahmedabad in 1970 and 1972 respectively. He then proceeded to the United States where he gained a doctorate in business Administration from Indiana University School of Business in 1975.
Parasuraman was one of the co-authors of the classic study on Services marketing, which developed the concept of SERVQUAL. Parasuraman currently serves as the Pro-Chancellor at Vijaybhoomi University, located in Karjat, near Mumbai.