5th Daytime Emmy Awards
The 5th Daytime Emmy Awards were held on Wednesday, June 7, 1978, on ABC, to commemorate excellence in American daytime programming from the previous year. The awards were hosted by Family Feud host Richard Dawson, who also won an award for best game show host. Airing from 3 to 4:30 p.m. EST, the telecast preempted General Hospital and The Edge of Night.
Winners in each category are in bold.
Outstanding Daytime Drama Series
Outstanding Actor in a Daytime Drama Series
- Matthew Cowles
- Lawrence Keith
- James Pritchett
- Michael Storm
- Michael Levin
- Andrew Robinson
Outstanding Actress in a Daytime Drama Series
- Mary Fickett
- Susan Lucci
- Laurie Heineman
- Beverlee McKinsey
- Victoria Wyndham
- Susan Seaforth Hayes
- Jennifer Harmon
Outstanding Daytime Drama Series Writing
Guiding LightDays of our LivesAll My Children'Ryan's Hope'''''Outstanding Daytime Drama Series Directing
Another WorldDays of our LivesRyan's HopeAs the World TurnsLove of Life'The Young and the Restless'''''Outstanding Game or Audience Participation Show
- The Hollywood Squares - A Heatter-Quigley Production for NBC
- Family Feud - A Mark Goodson-Bill Todman Production for ABC
- The $20,000 Pyramid - A Bob Stewart Production for ABC