Zupee (Ludo)
Zupee '' is an online multiplayer gaming app where users can play against other users for entertainment. As per The Promotion and Regulation of Online Gaming Bill, 2025, cash games and contests have been discontinued on Zupee.
Background
Zupee is an online skilled-based gaming company. Its flagship game is Ludo.The platform has over 150 million users.
Zupee was founded in 2018 by Dilsher Singh Malhi and Siddhant Saurabh under Cashgrail Private Ltd.
AIGF has certified Zupee’s games as skill-based and fair.
Zupee is backed by investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, and Orios Venture Partners.
In 2021, Zupee introduced a skilling academy and partnered with NIIT Foundation to offer vocational skills programs.
Format
Zupee was one of the first platforms in India to adapt traditional games such as Ludo and Snakes & Ladders into digital, skill-based formats.Zupee offers ludo in four formats: Ludo Supreme, Ludo Supreme League, Ludo Turbo, Trump Cards Mania.