List of McDonald's marketing campaigns


This is a list of marketing promotions by McDonald's restaurants.

Slogans

Here is a partial list of slogans:

Arab world

  • استمتع بالفرق
  • انا احبه
  • تعرف جودة مأكولاتنا

Argentina

Ese momento para gran sabor de McDonald's Esto es valor. Esto es McDonald's Siempre un buen momento
  • ''Me Encanta''

Australia

You Deserve a Break Today We got it all for you You deserve a Break Today Love a Burger, Love a McDonald's It's a Good Time for the Great Taste McDonald's is cooking... breakfast! The Good Time, Great Taste of McDonald's It's MacTime It's MacTime Now It's MacTime Again MacTime Rocks On Only McDonald's Mac your Day Big McDonald's
  • I'm lovin' it Feed your inner child Hand in hand with Australia Bacon bacon bacon It's a Little Bit Fancy.
  • ''It all comes together at Macca's.''

Austria

McDonald's ist einfach gutEverytime a good time I'm lovin' it
  • ''Ich liebe es''

The Bahamas

We love to see you smile
  • ''I'm lovin' it''

Brazil

É um bom momento para o delicioso sabor do McDonald's ' Esse é o momento que gostoso que é McDonald's Gostoso como a vida deve ser ' Amo Muito Tudo Isso ''''

Bulgaria

  • "Ресторант за цялото семейство"
  • "Усмивка в твоя ден"
  • "I'm lovin' it"

Canada

English

McDonald's is your kind of place You deserve a break today McDonald's Sure is Good to Have Around We do it all for you Nobody can do it like McDonald's can Nobody can say good night like McDonald's can You deserve a break today/There's so much fun for you today Nobody makes your day like McDonald's can McDonald's and you It's a good time for the great taste of McDonald's Make It Mac Tonight The good time, great taste of McDonald's Food, folks and fun Good food, good value McDonald's Today What you want is what you get Have you had your break today? My McDonald's Did somebody say McDonald's? We love to see you smile Put a Smile On There's a little McDonald's in everyone I'm lovin' it It's what I eat and what I do What we're made of WcDonalds, WcD, ''ワクドナルド''

French

Vous méritez une pause aujourd'hui Nous faisons tout pour vous Personne ne peut le faire comme McDonald's Il y a tellement de plaisir pour vous aujourd'hui Moi J'm McDonald ' Pour vos p'tits bouts de sous ' C'est ça que j'm ''''
  • Venez comme vous etes WcDonald, WcDo, ワクドナルド

Chile

  • Que Momento. Que Sabor. Un Momento Especial, Cada Dia ' Me Encanta Todo Eso ' Me Encanta '''' I'm lovin' it
  • ''Me gustas así''

China

  • ''我就喜歡''

Costa Rica

  • su clase de lugar!
  • es el monento para el gran sabor
  • Es el momento de desayunar
  • Que momento. Que Sabor
  • ''Me Encanta ''

Czech Republic

McDonald's je prostě fajn Každý den, skvělý den
  • ''I'm lovin' it''

El Salvador

Esse Momento para gran Sabor de McDonald's
  • que momento. que sabor. Me Encanta ¡McDonald's Está Chivisimo!
  • ''Que bueno que Viniste''

Finland

Uskomatonta. Mutta totta.
  • ''I'm lovin' it''

France

Ca se passe comme ca chez McDonald's ' C'est Tout Ce Que J'aime ' Venez comme vous êtes ''

Georgia

აი, რა მიყვარს
  • ''რესტორანი მთელი ოჯახისთვის''

Germany

Das etwas andere Restaurant Essen mit Spaß Gut, dass es McDonald's gibt Der Platz, wo Du gern bist, weil man gut isst McDonald's ist einfach gut Every time a good time
  • ''Ich liebe es''

Guatemala

Esse momento para gran sabor de McDonald's El sabor de la alegría
  • ''Me encanta''

Honduras

Esta en tu sonrisa
  • ''Me encanta''

Hong Kong

English

You deserve a break today Nobody can do it like McDonald's can Good Times and Great Tastes It's a good time for the great taste of McDonald's Good time, great taste Make It Mac Tonight Only McDonald's Every time a good time I'm lovin' it

Cantonese

宜家最好嘆返陣 確係唔同! 味美歡笑 唯有麥當勞 開心無價麥當勞
  • ''秒秒鐘歡聚歡笑''

Hungary

McDonald's azért, mert jó Ahol jó lenni, ahol jó enni Minden alkalom jó alkalom
  • ''I'm lovin' it''

Iceland

  • ''I'm lovin' it''

India

McDonald's mein hai kuch baat. Every time a good time
  • ''I'm lovin' it''

Indonesia

Good Time, Great Taste Saat santai, rasa lezat di McDonald's Mana lagi selain di McD or Mana lagi selain di Mekdi I'm lovin' it
  • Come down to Mac Tonight Ini McD Kita
  • ''Ada McD, Ada Kita''

Israel

  • ''I'm lovin' it''

Italy

Sorridi di gusto con McDonald'sSuccede solo da McDonald's Every time a good time
  • ''I'm lovin' it''

Jamaica

  • at my McDonald's
  • ''I'm lovin' it''

Japan

味なことやる! マクドナルド! 世界のことば! マクドナルド! おいしい笑顔! マクドナルド! だから, マクドナルド! いい顔いっぱい、バリューがいっぱい。 みんなはマクドナルドを愛して I'm lovin' it ワクドナルド, WCDONALD
  • Wcdonald
  • ''ジュジュ・ブレナーが新たなブレイクダウンへ, マクドナルド!''

Malaysia

It's a good time for the great taste of McDonald's Masa riang, rasa hebat The good time, great taste of McDonald's Segalanya untukmu Makan di McD I'm lovin' it
  • Come down to Mac Tonight
  • ''Sama-Sama''

Mexico

Ese momento para gran sabor de McDonald's ¡Mas valor por su dinero! Qué gusto verte sonreír
  • ''Me encanta''

New Zealand

We've got it all You deserve a Break Today Love a Burger, Love a McDonald's It's a Good Time for the Great Taste The good time, great taste of McDonald's Grab the Moment It's gonna be a lovely day It's gonna be a great weekend It's Mac Time That's our tucker Every time a good time I'm lovin' it Proud to be part of the change It's a Little Bit Fancy. More than you expect
  • ''Just because''

Netherlands

  • "U verdient een pauze vandaag."
  • "McDonald's maakt meer van lekker uit eten."
  • "Ze zei meneer tegen me."
  • "Je mag hier met je handjes eten"
  • "McDonald's is altijd goed"
  • "Welkom"
  • "Gek op Mac"
  • "Every time a good time"
  • "I'm lovin' it"
  • "Vinden we leuk"
  • "Voor iedereen"

Norway

Spis den beste maten! Må få min smak! I'm lovin' it
  • ''Hvis Du Vil''

Panama

Me encanta
  • ''I'm lovin' it''

Paraguay

  • ''Me encanta!''

Peru

Nos encanta verte sonreir. Me encanta
  • ''I'm lovin' it''

Philippines

It's A Good Time for the Great Taste. The Good Time, Great Taste of McDonald's. Ang Sarap ulitin! Kita Kits sa McDo Love ko 'to
  • Come down to Mac Tonight Hooray for Today! WcDonald's, WcDo, Waccas, ''ワクドナルド''

Poland

Restauracja inna niż wszystkie W McDonald's spotkajmy się Każdy dzień to Twój dzień I'm lovin' it
  • ''Mam smaka na Maka''

Portugal

Momentos mais saborosos Só pode ser McDonald's I'm lovin' it Gosto tanto Há Sempre um M
  • ''Tu Mereces Mac ''

Puerto Rico

Vamos pa McDonald's.
  • ''i'm lovin' it''

Romania

Restaurantul întregii familii McDonald's te așteaptă mereu Te simți bine oricând
  • ''I'm lovin' it''

Russia

Весело и вкусно в McDonald's Здесь хорошо всегда Bот что я люблю
  • ''I'm lovin' it''

Singapore

I'm lovin' it
  • ''My Lovely Place''

Slovakia

McDonald's je proste fajn Každý deň, skvelý deň
  • ''i'm lovin' it''

Slovenia

Every time a good time
  • ''i'm lovin' it''

South Africa

Make every day a McDonald's day
  • ''i'm lovin' it''

Spain

Lo que me importa eres tú El sitio que te gusto Sabemos lo que te gusta
  • ''I'm lovin' it''

Sweden

It's a Good Time for the Great Taste The Good Time, Great Taste of McDonald's Kom till McDonald's–vi ger mer Livet har sina goda stunder Every Time a Good Time Gotta Get My Taste i'm lovin' it
  • ''Stora nog att göra skillnad''

Taiwan

麥當勞簡直是不錯的 每一次的好時機 or 歡聚歡笑每一刻
  • ''I'm lovin' it''

Trinidad and Tobago

  • ''i'm lovin' it''

Turkey

McDonald's Gibisi Yok!
  • ''İşte Bunu Seviyorum''

United Kingdom and Ireland

You'll enjoy the difference There's a difference at McDonald's You'll Enjoy At McDonald's we've got time for you A Visit To McDonald's Makes Your Day There's nothing quite like a McDonald's Enjoy more Only McDonald's Things that make you go MMMMMM! i'm lovin' it It's What I eat and what I doGood food, fast. The Sign of a Good Burger Make Up Your Own Mind Oh! Burger Some fun, some food, it's all inside this Happy Meal. Some fun, some food and one of your five a day! That's what makes McDonald's That's McDonald's...and then some That's McDonald's...but cozy That's McDonald's...with Yee-Hah! That's McDonald's...but Summery That's McDonald's...but Merrier There's a McDonald's for everyone Good Times
  • ''Fancy a McDonald's?''

Ukraine

Ресторан для всієї родини McDonald's чекає на вас Кожен раз гарний час
  • ''Я це люблю''

Uruguay

Valor delicioso. Me Encanta!
  • ''I'm lovin' it''

United States

English

Let's eat out! Look for the Golden Arches! Go for the Goodness at McDonald's The closest thing to home McDonald's is your kind of place You deserve a break today Enjoy the best food at McDonald's McDonald's Sure is Good to Have Around We do it all for you Nobody can do it like McDonald's can Nobody can say good night like McDonald's can You deserve a break today/''There's so much fun for you today Nobody makes your day like McDonald's can That's My McDonald's We cook it all for you at McDonald's McDonald's and you It's a good time for the great taste of McDonald's 30 years of good times and great taste Make it Mac Tonight McDonald's is your place to be The good time, great taste of McDonald's You Deserve A Break Today Food, folks and fun McDonald's Today What you want is what you get What you want is what you get at RocDonald's today McDonald's, where what you want is what you get What you want is what you get, delivered from McDonald's today Do you believe in magic? Ronald Makes it Magic Have you had your break today? One Two Three Four... Big Mac burger! My McDonald's Did somebody say McDonald's? We love to see you smile Put a Smile On Smile I'm lovin' it It's what I eat and what I do What we're made of Gimme Back that Filet-O-Fish You want it, need it, you gotta have a taste of McDonald's burgers The simple joy of McDonald's A whole new way to love McDonald's There's something for everyone to love at McDonald's Choose Lovin WcDonald's, WcD's, ワクドナルド''

Spanish

Este es el momento del gran sabor en McDonald's Como se antoja McDonald's? Mi McDonald's Alguien dijo McDonald's? Que gusto verte sonreir Sonrie
  • ''Me encanta''

Jingles

Perhaps the best-known jingle was "You deserve a break today" a song sometimes incorrectly attributed to a young Barry Manilow, was in fact, written by jingle singer/songwriter Kenny Karen. The melody was either used in, or originates from, a song called "We're Together", credited on The Brass Ring S/T album as being composed by A. Ham/K. Gavin/N. Kipner/S. Woloshin. In the accompanying TV commercial, there was almost no mention of food. Instead, the ad featured an all-male McDonald's cleaning crew, singing after-hours about their individual tasks, and emphasizing that "at McDonald's it's clean!" just before launching into the almost operatic chorus: "You deserve a break today / So get up and get away / To McDonald's!"
Another well known jingle was the "McDonald's is your kind of place / It's such a happy place / Hap, hap, hap, happy place..." from 1967, sung to the tune of "Down by the Riverside".

"It's a good time for the great taste" (1984–1988)

There is also a full version used in one commercial.

Good Time, Great Taste (1988–1990)

There is also a full version sung by Ronald McDonald, some kids, and the McDonaldland gang in one commercial.

Food, Folks and Fun (1990–1991)

There is also a full version used in one commercial.

What you want is what you get (1992–1994)

There was also an extended version used in one commercial which goes like this:
There was also a full version used in 25 years of The best of McDonald's on TV VHS which goes like this:

Have you had your break today? (Big Mac/Canadian version, 1995–1997)

There was also a Canadian version that also promoted the Big Mac.

Livet har sina goda stunder

This campaign was used in Sweden in 1996 and was recorded by Swedish band Ultima Thule.

Every time a good time

This campaign was used in Germany in 1999 and was originally recorded by Billy White and Patricia Darcy Jones. The campaign was also used in the Netherlands, New Zealand, Poland, Sweden, Taiwan, the Czech Republic, Hungary and Hong Kong. "Every time a good time" song was written by: David Buskin, Janet Fox, Susan Hamilton and published by TUTTAPANNA MUSIC.

I'm lovin' it (2003–present)

There are also two full versions sung by Justin Timberlake. The first one was used in one commercial.
The second one was used in one commercial.

McDonald's menu song

The McDonald's $1,000,000 Menu Song was an instant-win promotion created as part of an advertising campaign, which ran from 1988 to early 1989. As the name suggests, the song, which was based on Reunion's 1974 hit single "Life Is a Rock (But the Radio Rolled Me)", incorporates all of the items on the McDonald's menu: sandwiches, other lunch/dinner items, breakfast items, dessert items, and drinks, in that order.

Promotion overview

Either flexi-discs or cardboard records containing the song were attached to advertising inserts and distributed within newspapers across the United States. On all but one of the issued recordings, the chorus was not able to recite the song perfectly from start to finish; when the chorus made a mistake, the record was over. On the unique, prize-winning recording, the singers were able to complete the song; this record was a $1,000,000 instant winner.
Approximately 80 million records were distributed, and only one of them was a winner. The promotion was won by Galax, Virginia, resident Charlene Price, who used the money to purchase the convenience store where she worked.
United States
In the United States, the lyrics read as follows:
Canada
In Canada, the lyrics were as follows:
Hong Kong
In Hong Kong, the lyrics were as follows:

Québec

Around the same time, a French version of the ad campaign was produced for Quebec; however, no promotion was attached.
The order given in this version was sandwiches, other lunch/dinner items, dessert items, drinks, and breakfast. The Québec lyrics were as follows:

Australia

The McDonald’s menu song was also versioned in Australia around 1990. The Australian lyrics were as follows: