Yeezy (brand)
Yeezy is an American media company, fashion brand, and record label founded by rapper, designer, and entrepreneur Kanye West on August 6, 2013. Most famous for its associated clothing line, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show.
Operations
The brand has collaborated with many other large brands, including Gap and Adidas. The partnership between Adidas and Yeezy was ended prematurely in October 2022 after Adidas terminated the contract, following West's antisemitic remarks on Twitter. The partnership with Gap ended after West terminated the contract following a month-long disagreement. Yeezy is the subsidiary of Yeezy LLC, West's main company that was incorporated on May 16, 2016.History
Yeezy Season
Yeezy Season is a runway fashion line created by Yeezy.Yeezy Season 1 was a collaboration with Adidas. However, all garments were produced independently, mostly of which by Los Angeles Apparel, with only shoes being produced by Adidas.
Yeezy Season 2 debuted at New York Fashion Week on September 15, 2015. Influenced by Japanese workwear, the collection was praised for strong silhouettes and diverse casting.
Yeezy Season 3 debuted in Madison Square Garden on February 12, 2016. The collection debuted with West's The Life of Pablo album and was host to many viral moments, including Lil Yachty being one of the models.
Yeezy Season 4 debuted at the Franklin D. Roosevelt Four Freedoms Park in New York City, and was predominantly a Womenswear collection with appearances from Sofia Richie, Teyana Taylor and Chanel Iman.
Yeezy Season 5 debuted at Pier 59 in New York City during New York Fashion Week. The collection introduced new graphical references and sportswear attires, a departure from the oversized silhouettes and post-apocalyptic influences of previous ranges. The much-anticipated Calabasas-branded items were debuted, along with a new pair of retro-inspired chunky runners. The Three Stripes logo was featured on several pieces.
Yeezy Season 6, unlike other seasons, opted out of a runaway show for its debut. Instead, Kim Kardashian unveiled the collection on December 5, 2017, through a series of photos on social media. The collection featured jackets, hoodies, shorts, sweats, trench coats, and more.
Yeezy Season 7 also used Kardashian as the main model, sporting a neon color palette.
Yeezy Season 8 debuted in 2020 at Paris Fashion Week. The show featured raw, textured garments with a neutral color palette, and materials such as wool from West's Wyoming ranch were used.
Yeezy Season 9 debuted at Paris Fashion Week on October 3, 2022, and was streamed on YouTube. The collection featured oversized ponchos, 3D printed boots and a controversial shirt with Pope John Paul II on the front and a White Lives Matter print on the back, worn by multiple models including Selah Marley. Naomi Campbell walked on the runway at the fashion show, soundtracked by an unreleased Kanye West collaboration with James Blake titled "Always", in reference to the deceased Virgil Abloh. West stated: "There's just people. From the same planet. And sometimes, in high school, it feels like we don't fit in. And in a situation like this, we have the opportunity to come together to express who we are."
YZY SZN X Casting Showcase debuted at 10 PM on May 1, 2023, held in Los Angeles at 8025 Melrose Ave. The YZY season is being executive produced by PUR3branding and both its founders. PUR3branding, which is a subsidiary of PUR3inc, a Los Angeles clothing company is in charge of developing and manufacturing the season. The show hosted many male and female models with shaved heads wearing skintight white T-shirt and black stockings. Part of the show involved the models standing at attention and placing candles on a center table. The T-shirts were later given out to the public. West was notably absent, leaving after the initial setup of the event, and wearing a retro Manchester United jersey.
Some samples of pieces from Yeezy Season 10 have surfaced online via collectors, and was confirmed on Twitter on April 3, 2025, when West replied to a fan stating "YEEZY SEASON 10 with SHAYNE OLIVER". West would then post on May 13 with a photo of a black deodorant stick stating "YZYSZNX MRCH3125 DRDRNT". On May 21, West released the single "Alive" featuring YoungBoy Never Broke Again. West would first release the song on Instagram, captioning it "ALIVE YE X NBA YoungBoy YZY SZN 10", likely meaning the song is to be part of Yeezy Season 10. On May 23, West would post a photo on Twitter of him dressed up in all black clothes with the caption "THIS THAT NEW SEASON 10". During his July 12 concert in Shanghai, West was seen wearing a shirt featuring the text "SZN X." Several pieces from SEASON X unveiling are now on the official Yeezy website such as the; HD-10, WB-03 and the PD-01 also known as the Yeezy pod. Yeezy’s website was shut down on February, 11, 2025 and was reinstated on August, 9, 2025.
Adidas Yeezy
Adidas Yeezy was a fashion collaboration between Yeezy and the German sportswear company Adidas. Announced in February 2015, its first wave of clothing releasing that same year. Adidas Yeezy was terminated in October 2022 immediately after West had made antisemitic remarks through various media outlets.Adidas Yeezy included sneakers, shirts, jackets, track pants, socks, slides, lingerie and slippers. It was described as being the "most influential sneakers" by GQ in 2016 and its popular rise as being "one of the great retail stories of the century" by Forbes in 2020.
Yeezy Gap
Yeezy Gap was a fashion collaboration between Yeezy and the American clothing company Gap announced in June 2020, with its first wave of clothing releasing a year later in June 2021. In January 2022 the brand announced its collaboration with luxury fashion house Balenciaga, with the first collection from that line releasing the following month. Yeezy Gap was terminated two years after its announcement in September 2022 after a series of disagreements between West and Gap executives.Yeezy Gap was characterized by minimalist and utilitarian design, echoing previous Yeezy collections designed by West. It consisted of "elevated" basic clothing, including hoodies, tracksuits, and jackets. The line was met with generally positive critical and commercial reception, although some criticized the manner in which it was released.
Yeezy.com
Following West's anti-Semitic remarks in 2022, his Gap and Adidas collaborations were terminated. During this time, West went on multiple podcasts doing interviews, blaming Gap and Adidas for not reaching the affordable price points he wanted. On December 13, 2023, he named Gosha Rubchinskiy as Head of Design at Yeezy via X. On December 15, 2023, the YZY PODS, a sock-shoe hybrid and a small selection of other items were available on the site for varying prices, with the YZY PODS retailing for US$200. Then, on February 11, 2024, the price of YZY PODS dropped to US$20, with refunds of US$180 being issued to people who bought them for US$200. Later that day, West posted on Instagram a text message from Yiannopoulos, showing he sold 260,000 pairs of Pods.Following this, on February 22, 2024, West released several items from his terminated Yeezy Gap collaboration on the Yeezy.com website in Europe and Asia only, seemingly without permission from Gap. The items were sold for US$20, lower than typical Yeezy Gap prices. On the same day, he premiered a Super Bowl advertisement for the website, which was a low budget phone recording of West speaking in his car.
File:Yeezy.com on February 9, 2025.jpeg|thumb|300x300px|Several items available for purchase from February 7 to 9, 2025, including a swastika t-shirt, several collaborations with Sean John, and shirts reading "White Lives Matter"
On February 7, 2025, following West sharing a controversial string of posts on Twitter, many of which were deemed as homophobic, ableist, and misogynistic, multiple new clothing items were released onto the website, including a T-shirt collaboration with the brand Sean John, owned by music mogul Sean "Diddy" Combs, and a T-shirt with White Lives Matter written on it, similar to the one showcased during Yeezy Season 9.
On February 10, 2025, all items were removed from the Yeezy website, and a $20 white shirt featuring a swastika, which West had previously showcased on social media, resembling the symbol of the Nazi Party was the only available product. This came directly after another ad for Yeezy featuring West recording himself speaking aired during Super Bowl LIX on four local Fox stations, leading millions of viewers to visit the website and be witness to it. The shirt was titled "HH-01," presumably intended as an antisemitic dog whistle for the phrase "Heil Hitler." On February 11, the website went offline. Shopify, the e-commerce company that was used by Yeezy.com, told CBS MoneyWatch, "This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify." According to West, the actions taken by Shopify did not negatively impact his sales, as he claims to have made US$40 million between all his businesses after uploading the "HH-01" shirt. Yeezy.com was brought back online on February 13, with a scribbled message reading "YEEZY STORES COMING SOON", followed by a drawing of a heart.
On July 10, a Chinese version of the website's Yeezy Supply section was made available to customers who purchased tickets to West's July 12 concert in Shanghai. The site was fully brought back online on August 9, 2025.