Gosha Rubchinskiy
Georgiy Aleksandrovich Rubchinskiy, known professionally as Gosha Rubchinskiy, is a Russian fashion designer and photographer.
Rubchinskiy's work is known for its collaborative sportswear brands and Russian cultural influence.
Early life and education
Rubchinskiy was born in Moscow on 29 June, 1984. From a young age, Rubchinskiy aspired to work in fashion. While studying at the Moscow College of Technology and Design, he began working in hair and makeup, which introduced him to Russia's fashion circles.Career
Rubchinskiy launched his men's fashion label in 2008. In 2012, Comme des Garçons began handling production, sales and marketing of the brand.Rubchinskiy launched a skateboard label called PACCBET in 2016. The label offers more affordable options, with a focus on t-shirts and sweats. In 2020, PACCBET, collaborated with the Pushkin State Museum of Fine Arts to create a series of items inspired by paintings and prints from the Japanese Edo period.
On October 1, 2021, Rubchinskiy presented a photographic exhibition, The North Wind, at Moscow's Triumph Gallery. He also previously worked as a stylist and set designer for Litvinova's theatrical piece of the same name, staged in 2017.
In 2023, Rubchinskiy joined Yeezy as the head of design. In February 2025, he announced the end of his collaboration with Yeezy which began after West lost his Adidas collaboration deal.
Influence
Rubchinskiy's style is influenced by Russian culture, especially its working-class youth. His collections are characterized by "sportswear silhouettes, roughly-fitting garments and unique color palettes". Graphic prints that feature Cyrillic typography and the colors of Russia’s flag are also found in his work.He has collaborated with labels such as Fila, Sergio Tacchini, Kappa, Adidas Originals, Reebok and Vans. In 2018, he collaborated with Burberry for its Spring/Summer collection.