XHREC-FM

XHREC-FM is a radio station on 104.9 FM in Villahermosa, Tabasco, Mexico. It is owned by Grupo Radiorama, It is operated by Multimedios Radio and carries Variety hits format known as La Lupe from Multimedios Radio.

History

XEREC-AM 940 received its concession on April 25, 1991. It was originally located in Reforma, Chiapas, about southwest of Villahermosa. By 2002 it had moved into Tabasco, initially operating as Mariachi Estéreo. In mid-2004, XEREC affiliated with Televisa Radio to be the repeater in Villahermosa of the W Radio network. On September 17, 2008, XEREC and XEVHT-AM 1270 swapped formats, and XEREC became a romantic station known as Romántica.
XEREC migrated to FM in 2010, continuing in the romantic format. The station tweaked its name to Vida Romántica in 2017. On April 1, 2021, the station changed to Heraldo Radio news-talk network, which had briefly been heard on XHRVI-FM 106.3. On April 1, 2022, Heraldo Radio dropped eight stations, including XHREC, as affiliates; this station then became La Mexicana with a Regional Mexican format. The name was short-lived in Villahermosa because XHLI-FM 98.3 already was known as italic=no, so in September, the station changed to italic=no. On August 5, 2024, La Rancherita went from XHREC to XHVHT-FM to make way for La Lupe from Multimedios Radio.