X-mini
Xmi Private Limited, is a Singapore technological company founded in 2006 by brothers Ryan Lee and Reuben Lee together with Barry Choo. Ryan Lee is also the current CEO of the company. Xmi focuses on multimedia products, including small portable speaker with high-quality sound. Xmi is more commonly known as X-mini which is the brand name of its products.
The main products that the company offers are compact and portable capsule speakers that have in-built rechargeable batteries which work mainly with smartphones, tablets and other smart devices. The newer capsule speakers produced by Xmi include Bluetooth capabilities which allow wireless connection with smart devices. Xmi managed to break-even on all first year expenses within three months of launching of its first X-mini™ Capsule Speakers. As of 2012, Xmi has sold close to three million units of the X-mini™ Capsule Speakers.
Products
Xmi introduced their first X-mini speakers in 2007. The X-mini speakers had built-in rechargeable batteries to provide a direct energy source for the speakers.In 2009, Xmi launched the second generation speakers with a new function called "buddyjack" which enables users to connect multiple capsule speakers to a single source of music.
In 2011, Xmi invested approximately $1million in a manufacturing plant in Shenzhen, China to help produce components and research new ideas and improvements for its X-mini™ products. The plant employs about 180 engineers and assembly workers.