World Tourism rankings


The World Tourism rankings are compiled by the United Nations World Tourism Organization as part of their World Tourism Barometer publication, which is released up to six times per year. It ranks destinations by the number of international visitor arrivals, by the revenue generated by inbound tourism, and by the expenditure of outbound travelers.
WWW mkt.unwto.org/en/baromete...

Most visited destinations by international tourist arrivals

In 2024, there were 1.45 billion international tourists, with a growth of 11.5% compared to 2023. The top ten destinations were:
Destination2024Change

20232022
Tourism in|Franceincrease

Rankings by continent

Africa

In 2024, Africa welcomed approximately 75 million international tourist arrivals, reflecting a strong recovery in the continent’s tourism industry. The top ten African destinations in 2024 were:
Destination202420232022
Tourism in|Morocco

Americas

In 2024, there were 213.4 million international tourist arrivals to the Americas, an increase of 6.7% compared to 2023. In 2024, the top ten destinations were:
Destination202420232022
Tourism in the|United States

Asia (incl. Middle East)

In 2024, the top ten destinations were:
Destination202420232022
Tourism in|China

Europe

In 2024, there were 747.3 million international tourist arrivals to Europe, an increase of 5.5% over 2023. Top 10 destinations of the last four years were:
Destination202420232022
Tourism in|France

International tourism receipts

International tourism receipts are the earnings a country makes from foreign visitors' spending on goods and services during their stay, such as expenditures accommodation, food and drink, and shopping. In 2024, the top ten destinations were:
Region20242023% Change

Tourism in the|United Statesincrease

International tourism expenditure

The top ten spenders on international tourism for 2024 were:
Country202420232022
China