With Ur Love
"With Ur Love" is a song by English singer Cher Lloyd featuring vocals from American singer Mike Posner. The single was released on 28 October 2011, and was written by Shellback, Savan Kotecha, Max Martin and Posner and was produced by Shellback and Martin. Musically "With Ur Love" is a mid-tempo pop and "bubblegum" R&B song, that lyrically speaks about the euphoria of being in love. The song debuted at number four in the United Kingdom, becoming Lloyd's second top ten single. It also reached the top ten in Ireland and the top twenty in New Zealand.
In the United States, the song was released as a solo single, without Posner’s vocals but it was released on iTunes in the US on 28 August 2012 as a promotional single from the album. Lloyd confirmed that the song would be the next US single on Today on 30 August 2012, but her label decided to maintain the song as a promotional single to support her album and announced "Oath" as the second US single instead. In January 2013, "With Ur Love" was announced as the third single from the US release, and was released for airplay on 5 February. On 16 April 2013, a remix version of the song featuring American rapper Juicy J was released digitally and to US radio airplay.
Background and release
After the mixed response and the commercial success of her lead single "Swagger Jagger", Lloyd decided to release "With Ur Love" as the album's second single. Lloyd commented about the difference between the tracks: "It's very different. The two songs are miles apart. My first single showed my attitude and aggressive style, while this one is more stripped-back with me being me. It basically gives you a good insight into what the album is going to be like, so I think it was a good choice." It received its first airplay on 21 September 2011. The recording has brought comparisons to Avril Lavigne, and Lloyd herself described the track as one where she, "actually get to sing instead of jumping around like an idiot." Both of the featured artists wrote their own verses. The US version does not feature Posner. The album liner notes of the US version of the album states that Posner did not co-write the solo version of the song. The German digital download features a different cover.Composition and recording
"With Ur Love" was written by Savan Kotecha, Shellback, Max Martin and Mike Posner, while production was handled by Martin and Shellback. While talking to Digital Spy's Robert Copsey, Lloyd commented about working with Max Martin, stating: "Max is a very private person. He doesn't rant and rave about his music, which is why I loved working with him. I want to be like that - I want to get my music out but not scream and shout about it." Posner commented in an interview for Digital Spy about the collaboration:
"It was a great record. I think if it does get released, I think it could have the same kind of success. Max Martin and Cher did a really strong song. During my time with Cher I worked with an incredible singer, and I don't think she gets enough credit for her singing ability as she deserves. There's no autotune on there. It's just really, really great, but I think people forget about that because she can rap so well also. I don't see why she couldn't compete in the US. She's a great artist."
Lyrics and style
"With Ur Love" is a mid-tempo "bubblegum RnB" song. It begins with Lloyd singing "da da da da dum dum da dum dum", which according to The GuardianCritical reception
The song received favourable reviews from music critics. Robert Copsey from Digital Spy wrote: "It's sweet and sugary with an addictively sharp edge." Nick Levine from BBC Music wrote that the song is "as easy to resist as a pie cooling on your neighbor's windowsill." Jon O'Brien from AllMusic wrote that the song "is a charming M.I.A.-inspired ditty that fuses a lolloping childlike bassline with bouncy beats and some surprisingly sugary-sweet melodies, although Mike Posner's guest rap is the pure definition of 'phoned-in'."Joe Rivers from No Ripcord agreed, writing: "It's another good, catchy song, save for a hateful Mike Posner guest spot, which paints him to be the kind of lecherous predator you pray doesn't take your daughter to prom." Alexis Petridis of The Guardian stated: "It is a far better pop single than you might expect a former X Factor contestant to dish up." Ben Chalk from MSN Music described it as "a plaintive slice of R&B-infused pop with a big fat shiny chorus, it plays to her strengths far better." Alex Denney from NME commented:
"Another perky tune with crunkin', stutterin' beats and big doe eyes on the chorus from Cher. Also features a 'soulful' turn from Mike Posner on the middle eight, in which he talks about getting to third base with his date — possibly Cher, but it doesn't bear thinking about too much."
Juicy J version
A remixed version of the song featuring American rapper Juicy J was released on 16 April 2013 for digital download on the iTunes Store. Juicy J is not featured in the US music video, despite the remix being sent to US radio.Music video
Background and development
The UK version of the music video for the song was uploaded to YouTube on 5 October 2011. Lloyd filmed most of the music video for "With Ur Love" in and around Basinghall Avenue, London, England.The U.S. version of the music video was recorded at "The Hollywood Castle" on 15 January 2013 in Los Angeles, California. It was released on 14 February on VEVO.