William J. Bruce III


William J Bruce III is a Canadian author, producer and celebrity publicist known for his work with former NFL players and former wrestler Ted DiBiase.
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2003–2004: Career beginnings

Bruce started his career while attending Kingston College in Niagara Falls, Canada. While in attendance there a neighbour broke a gas line. The school was evacuated and it was at this point that Bruce met a production manager who introduced him to the film Home Beyond the Sun.

2007–2010

In early 2007 desiring to return to film, Bruce walked into the office of Byron M. Jones, a managing partner for Pure Flix. Jones also owned a company that managed talent, and became the publicist and booking agent to the "Million Dollar Man" Ted DiBiase of World Wrestling Entertainment, a position he held until late 2010
During his time at Pure Flix, Bruce acted as a script revisionist for the Eric Roberts film In the Blink of an Eye and doing back end work for their streaming and DVD store, as well as helping to promote films.
Bruce has also worked as publicist to athletes such as NFL player Shawn Harper and author Bill Bean of Discovery Channel.

2010–present

Bruce served as the executive producer for the 2011 album "Bridge Wars" which features artists such as F.E.R.N, Mahogany Jones and Brookyln’s own L.G. Wise.
In 2014 Bruce appeared as gang leader Mario "KingPin" Harris in the film Lost Penny; a film that starred Rachael McOwen of The Amazing Spider-Man 2 and won at the Manhattan Film Festival
In 2016 Bruce worked as host and executive producer on The Aussie Osbourne Show where he talked with people including Mike Mullane, Alveda King, Charlene Li, Kyle Mills, Gayle Lynds, and Lisa See.
In 2022 Bruce wrote the intro to the 150th Anniversary Edition of Demons by Fyodor Dostoevsky. Appearing on Mark Leslie's podcast in August 2025 he announced that he was working on a new novel titled "Hate"

Filmography