William J. McGuire


William James McGuire was an American social psychologist known for his work on the psychology of persuasion and for developing Inoculation theory. He was a faculty member at Yale University from 1970 until he retired in 1999, and chaired the psychology department there from 1971 to 1973. He was the editor-in-chief of the Journal of Personality and Social Psychology from 1967 to 1970.

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Legacy

An obituary of McGuire in American Psychologist stated that McGuire was "...for several decades the field’s premier researcher of the psychology of persuasion".