William Huston
William Huston is an American investor, businessperson, and the General Partner at Bay Street Hospitality, an institutional investment platform focused on global hospitality-related assets. Huston is known for advancing the field of quantamental hospitality investing. He has developed proprietary frameworks to bring systematic rigor and transparency to a historically fragmented asset class.
Early life and education
Huston grew up in a small town in Alabama, his parents were teachers. He attended Oakwood University where he earned his BS degree in Organizational Management.Career
Huston was a freshman at Georgia Tech when his family met with a financial crisis when to his dad's injury lessened his family's income. Huston dropped out of Georgia Tech and started a call center in the Philippines that could fund his education and provide clients for financial advisors in the U.S.In 2017, New York Life asked Huston to support one of its investments in a startup that provides robo-advice. The following year, the startup reached $500 million in AUM and raised $20 million in funding, which made him think about starting Bay Street.
In 2018, Huston founded Bay Street Hospitality, where he currently serves as General Partner. Bay Street started as a call center based in El Salvador, structured as an LLC, serving his own investment fund rather than other companies' clients. The firm operates globally across public and private markets and applies a proprietary quantamental investment framework that integrates quantitative scoring models with fundamental underwriting discipline and targets hospitality operators, developers, and asset owners, offering equity, credit, and hybrid capital solutions. In May 2025, Huston launched a $430 million hospitality investment fund aimed at combining financial returns with positive social impact, targeting underinvested hotel markets globally, with a particular emphasis on India’s fast-growing tourism sector.