Wicked Willie
Wicked Willie is a humorous British cartoon character personified as a talking penis, created by Gray Jolliffe and Peter Mayle. He first appeared in the book Man's Best Friend, published in 1984. He has subsequently appeared in Wicked Willie – The Movie, and the board game, The Wicked Willie Game. Jolliffe has said that the idea for Wicked Willie came to him one day, while he was in the bath. A more detailed history of Wicked Willie is found in the book Wicked Willie Reloaded.
Journalist Peter Silverton described it thus: "...comic books about a man and his Wicked Willie. It was a dialogue—mostly about women, of course—between the two. Its irony is that the 'dreadful little trouser mole' is by far the sharper of the two brains".
Personification
Author Peter Mayle describes Wicked Willie as "a rampant penis". In her book Communicating Gender, Suzanne Romaine notes:Scottish feminist linguist Deborah Cameron notes that:
The character also contributed to the permissiveness and acceptance of sex on the high street. British journalist Libby Purves writes: