WestCOL
Luis Fernando Villa Álvarez, better known by his online alias WestCOL, is a Colombian online streamer and executive producer. He became the most followed streamer on Kick in 2024, having risen to fame through his gaming content. His career has also been marred by several controversies, which have garnered media and legal attention.
Career
Villa began his career as a content creator in 2015, uploading videos to YouTube. In 2018, he transitioned to Twitch, where he gained recognition for streaming games such as "Minecraft" and for "Just Chatting" sessions. By 2023, Villa shifted his primary platform to Kick following Twitch's gambling policy changes.Content focus
Villa's streams are known for featuring content such as Minecraft, live audience interactions, and real-life events, including his boxing event. He also took part in the Américas Kings League with his club, West Santos FC, alongside Arcángel.In October 2025, reports suggested that Villa had received an "irrejectable offer" to join the emerging Baller League project, leading to his departure from the Kings League; in December 2025 it was confirmed he would join Baller League USA.
He is also known for his casino streams and collaborations with prominent creators like Adin Ross and Sergio Agüero. Among his most prominent collaborations is a joint stream with IShowSpeed, a widely popular creator known for his energetic and comedic content. Additionally, Álvarez has a close friendship with Colombian reggaeton artist Blessd, frequently sharing moments with him both online and offline.
Public image
Controversies
Villa's career has been marred by several controversies, which have garnered media and legal attention.In a 2022 video, Villa made violent and discriminatory remarks about LGBT people. He said that he would kill his son with seventeen bullets if the boy came out as gay and that he would attack his child with a stick if they came out as transgender. These comments caused a citizen to sue him. The Constitutional Court of Colombia upheld the plaintiff and ordered Villa to publish on his social networks a message about the dangers of hate speech and discrimination against LGBT people. The Court also ordered Villa to attend training on LGBT human rights. Villa has apologized and said that the statements were dark jokes.
During the Qatar World Cup, he joked on Instagram, glorifying the lynching of women in the Middle East and making misogynistic comments about women from Pereira, Bucaramanga, Medellin, and Cali.
He also sparked controversy in 2023 after referring to the Colombian city of Ibagué as a "hellhole" during a livestream. He claimed that Ibagué would never be a significant reference for foreigners and added further disparaging remarks about the city. The comments prompted a public backlash, including from Andrés Hurtado, the mayor of Ibagué, who declared Villa a "persona non grata". Two lawyers filed legal actions to demand a formal retraction of his statements and called for stricter regulation of online content.
Villa was prohibited from entering El Salvador in 2024 when he attempted to attend Gamergy, a prominent esports and gaming event, after making misogynistic comments during a live stream. He stated, "When I went to El Salvador, I didn't see any attractive women," sparking significant backlash. Yamil Bukele, the president of the Salvadoran National Sports Institute, announced that Álvarez would not be allowed to attend the event, citing the need to uphold respect and the values promoted by Gamergy. Despite being excluded, Villa defended his comments and refused to apologize.